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Friday, September 25, 2015

Carlson's Jewelry Smithing Website Review

Carlsons Jewelry Smithing Website Review daily-golden-nugget-1350-68
This is the Friday website review edition of the Daily Golden Nugget. I'm starting my Google search this week with the phrase "jamestown ny jewelers" to find the review candidate for today. That search yielded these results:

Carlsons Jewelry Smithing Website Review 1350-jamestown-ny-jewelers-serp-37VIEW FULL GOLD NUGGET

AT: 09/25/2015 12:04:02 PM   0 COMMENTS
Friday, October 24, 2014

Romm Diamonds SERP Review

Romm Diamonds SERP Review daily-golden-nugget-1110-70
This is the Friday Jewelry Website review where I randomly find a retail jeweler's website from a random city to dissect and review. When I start this journey every week, I never know if I'm going to find a great looking website, a poorly functioning website, or something that's embarrassing to even look at.

Every review has a chance to touch upon topics of SEO, SEM, aesthetics, and usability. These reviews are usually not too in-depth, but just a cursory review that usually only reveals the most obvious issues.

The conclusions of evaluations...

AT: 10/24/2014 08:27:36 AM   0 COMMENTS
Friday, September 05, 2014

Jewelry Design Center Website Review

Jewelry Design Center Website Review daily-golden-nugget-1075-18
This is the Friday Retail Jeweler website review. The goal for today is to examine a random jewelry website, pull it apart to see how it functions and evaluate the good and the bad that we can learn from.

Every week my staff gives me a random city in the United States and I use Google Chrome in incognito mode to search for local jewelers there. This week the target city was Spokane, Washington.

My search phrase was "jewelers in Spokane WA"

These are the search results Google returned:

AT: 09/05/2014 07:53:13 AM   0 COMMENTS
Tuesday, April 16, 2013

Easy to Understand Sitelinks

Easy to Understand Sitelinks 4667-daily-golden-nugget-712Google and Bing are trying to be helpful for people who specifically search for your store name or your website. Specific searches for your business should show your website's home page positioned in the #1 spot in the search results, but that often will also trigger the appearance of additional links to sub pages within your site. Those additional links are called "sitelinks."

Sitelinks have gone through several evolutionary changes, and I suspect the functionality will change again as the internet continues to evolve. But for today, her...

AT: 04/16/2013 03:31:27 PM   0 COMMENTS
Monday, February 04, 2013

Understanding Google Sitelinks

Understanding Google Sitelinks 1226-daily-golden-nugget-661The topic of "Sitelinks" has come up in casual conversation a lot recently in my daily work and I realize that I've never specifically written a Daily Golden Nugget about sitelinks, including what they are and the strategy I use to create them.

Let's start with the basic explanation of a sitelink: In the Google Search Results, sitelinks are the hyperlinks to subpages of your website that often appear below your main search result listing in order to help users navigate more quickly through your website.

Google claims to create ...

AT: 02/04/2013 05:58:44 PM   0 COMMENTS
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