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Thursday, March 17, 2016

Keywords Don't Belong In Your Meta Descriptions #TBT

Keywords Dont Belong In Your Meta Descriptions TBT  daily-golden-nugget-1474-30
In today's #ThrowbackThursday, I'm jumping back to January 2012 to my topic of avoiding keyword stuffing in meta descriptions.

What Are They?

The meta descriptions are the approximately 150 character descriptions you see in the search engine results pages. What you put in the meta descriptions does not count towards your search engine optimization; rather, it's there simply to exp...

AT: 03/17/2016 11:27:11 AM   0 COMMENTS
Monday, February 15, 2016

Top 10 Daily Golden Nuggets of All Time

Top 10 Daily Golden Nuggets of All Time daily-golden-nugget-1451-43
I'm going back to my own jWAG website tracking today to look at the top 10 Daily Golden Nuggets of all time, that are still relevant today. I see that some of the Nuggets with the highest reader count are out of date because Facebook and Google have changed things, and a few others are very similar so I'll have to do some consolidating.

Popular Screen Resolutions

1. The most popular screen resolutions change constantly as new mobile devices and laptops are introduced. I publish an updated version of screen resol...

AT: 02/15/2016 09:58:17 AM   0 COMMENTS
Friday, January 27, 2012

Stuff. Stuff. Do NOT Stuff Those Meta Descriptions

Yesterday we beat you over the head with the importance of having unique Meta Descriptions on every page of your jewelry website. Let's dig a little deeper into what they are really used for.

The Meta Description is not used for search engine optimization, but rather advertising. On all the SERPs from Google, Bing, and Blekko, you will always find a link to a website and a brief snippet below the link. Usually that snippet is the Meta Description, and most of the time you only see 160 characters.

Your Meta Description should not be stuffed with keywords. Here's a prime example of a badly stuffed Meta Description. Don't do this:

"Our Jewelry store proudly offers bridal jewelry, fine diamond jewelry, gold and platinum jewelry, loose diamonds, engagement rings, gemstone jewelry, custom jewelry design, Hearts on Fire...

AT: 01/27/2012 07:06:14 PM   0 COMMENTS
Friday, July 29, 2011

Real Life Meta Description Example

In yesterday's Nugget, we explained some basic strategies of meta description writing for the different types of pages in your website.

Today we're looking at a specific way to write your meta descriptions.

It is important to remember that only 150 characters of your description will appear in the SERP. This is a standard across all search engines. The search engines do not use the meta description for SEO ranking, and no one other than us tech-heads will ever view the source code of your website, so it's a waste of your time to write more than 150 characters.

Be wary of any SEO professional that wants to create long descriptions. Find the most concise way to say what you need to about a page.

Let's say you want to write a description for your page showing a collection of custom made wedding and engagement r...

AT: 07/29/2011 01:52:09 PM   0 COMMENTS
Thursday, July 28, 2011

Meta Descriptions are Your Online Jewelry Window Displays

Increasing the popularity of your website now goes well beyond the basic search engine optimization techniques, but as Google's machine learning techniques have improved we've had to think way beyond the number of times a phrase is mentioned on a page, your page title, and whether you use the bold-tag on a page.

If you are new to the Daily Gold Nuggets and want to learn some of the basics of SEO, please refer to our online library from January through about May 2011 where we published many specific SEO strategies.

There are only so many times you can talk about the same common topics of SEO before we bore you to tears, but today we are going to once again revisit the topic of Meta Descriptions and give you an attack strategy for dealing with this tedious task.

What you will need to get this Nugget completed:
1. A w...

AT: 07/28/2011 10:43:51 AM   0 COMMENTS
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