Happy Holidays! There are only a few hours left in the 2016 holiday shopping season as I write this. Those still doing their last minute shopping are probably thinking a little outside the normal box in order to find something good for their loved ones.
For this week's website review, I will work through a search scenario in hope to illustrate how your customers use the internet and why it's so important for you to build out your online identity much further than you might imagine. For many businesses, this is the make-or-brea... VIEW FULL GOLD NUGGET
Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.
The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ... VIEW FULL GOLD NUGGET
Google collects data, a lot of data. They collect usage data every time you use their search engine or any of their services and the Android phone. This data is available through a few different online sources; the one we use the most is Google Insights for Search. Many of the ideas we come up with are based off actionable data we see from Google Insights. We have 32 pages of Google Insights for Search charts in our final Holiday 2011 Run-Up eBook.
In 2009 and 2010 Google extended the standard Insights service and published several reports referred to as "Think Insights." We've combed through their Post-Holiday Learnings for 2011 to find the usable golden nuggets jewelers should know about.
Let's start with the key Takeaways from the Holiday 2010 data: 1. Because of the economy, consumers shopped promotional periods... VIEW FULL GOLD NUGGET
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