An unknown error occurred:
Database file could not be found or opened

Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Return Policy"
Friday, December 09, 2016

The Jewelry Source Website Review

The Jewelry Source Website Review daily-golden-nugget-1534-15
Record breaking ecommerce sales have been in the news this week; in fact, online sales have been higher this year than ever before. One of the headlines from comScore this week was "Eleven Consecutive Billion-Dollar Days of Online Desktop Spending from Thanksgiving through Cyber Week Mark the Longest Streak Ever". It's importan...

AT: 12/09/2016 12:11:51 PM   0 COMMENTS
Friday, October 29, 2010

Tips to Write Copy, Part 3 of 4

This is a continuation of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.

7. Consider Seven Dollar Pricing.

Many online marketing guys claim that any selling price ending in a 7 will outsell a similar one ending in any other number. So $997 or $977 should sell better than $999. And $499.77 will outsell $499.99. You could even try $477.77.

We've been doing this for more than a year with our own pricing at Sapphire Collaborative ( and we've noticed one thing. Fewer people say "$49.99, oh $50... okay." Does that sound familiar? Instead, we hear "okay, that's $47."

One other point of note: We've also learned the magic number for online sales is $487. Any item...

AT: 10/29/2010 12:08:27 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry