Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List
Filter Gold Nuggets By Tag: " Seven Dollar Pricing"
Friday, October 29, 2010

Tips to Write Copy, Part 3 of 4

by
This is a continuation of a 4-part series providing specific instructions and examples of how to write effective copy for your website and emails.

Each day we're providing you 3 tips.


7. Consider Seven Dollar Pricing.

Many online marketing guys claim that any selling price ending in a 7 will outsell a similar one ending in any other number. So $997 or $977 should sell better than $999. And $499.77 will outsell $499.99. You could even try $477.77.

We've been doing this for more than a year with our own pricing at Sapphire Collaborative (www.sapphirecollaborative.com) and we've noticed one thing. Fewer people say "$49.99, oh $50... okay." Does that sound familiar? Instead, we hear "okay, that's $47."

One other point of note: We've also learned the magic number for online sales is $487. Any item...
VIEW FULL GOLD NUGGET


AT: 10/29/2010 12:08:27 PM   0 COMMENTS
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry