Has the search ranking on your website plateaued or declined over the last 12 months? It might be because you've fallen behind with adding new content and products to your website. Content is any type of written description, story, PDF document, photo, and even a video. The more you add the better your chances are to help increase your organic search results, which can lead to more traffic.
The depth of the content you have on your website doesn't just help with overall ranking, it becomes really ... VIEW FULL GOLD NUGGET
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.
With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:
Last month, I spent a lot of time analyzing the keyword data I collected during the 2015 holiday season. The information that surfaced was just the tip of the iceberg that I had, but it would take months to go through and write about it all, so I limited my analysis to the list this list:
In this #ThrowbackThursday nugget edition, I'm jumping back to a simple one from October 2010 about finding blogging topics.
Blogging has become the primary way of generating content for your website that search engines then use to better understand what your website is all about so they can correctly match you with the people searching for... VIEW FULL GOLD NUGGET
What I'm presenting today is a continuation of the 2015 Holiday Season keyword data I presented yesterday. Today, I'm reviewing my findings about search queries that contained the phrase "engagement rings."
What I have here today is similar, yet very different to the "engagement ring" information I presented yesterday. Notice the difference in the query phrase between today's plural version an... VIEW FULL GOLD NUGGET
The year 2015 is about to come to a close, but before it does, I'm venturing out on a limb to give you my forecast insights for 2016. This year, I'm referring to these as "insights" and not necessarily as "predictions" because these things are what I already see happening in a small way, and steadily growing. They are in no particular order...
Social Media Change with the Young Generation
The current teenage generation is struggling to hide from their parents online. Many of them want nothing to do with Facebook because the grown-... VIEW FULL GOLD NUGGET
This Daily Golden Nugget is part of my Practical SEO Guide series with the goal of giving you quick, actionable information to make the search engine optimization of your website a little better.
Today we're looking at the Landing Page Report in Google Analytics. Log in to your Google Analytics account and navigate your way over to Behavior -> Site Content -> Landing pages as shown in this animated screen grab:
This is the Friday website review edition of the Daily Golden Nugget. Usually I choose a random city around the U.S. to find a retail jeweler, and this week, in honor of the Las Vegas jewelry shows, I'll search around Las Vegas, Nevada.
The following is a screen grab when I searched for "jewelers in las vegas." The top listed store is The Jewelers of Las Vegas. They have updated their website since I last re... VIEW FULL GOLD NUGGET
Blogging has passed through various evolutions in the years since its original inception in 1994. The first blogs were created to help people keep their friends up to date with what they were doing. Services like Open Diary, Slashdot, and LiveJournal we... VIEW FULL GOLD NUGGET
This is the Friday jewelry website review where I find a random retail jeweler and review their website for design, usability, and SEO. In each one of these reviews, my goal is to show how the information from my other Daily Golden Nuggets can be directly applied to a website.
This week, I'm using the Google Chrome browser in incognito mode to search for "jewelers st joseph mo." Here's a snapshot of the results:
In this edition of #ThrowBackThursday, I'm jumping back to an old topic, and still a very valid topic explained in Daily Golden Nugget number 175 back on March 25, 2011... Adding new value to the internet.
Content, content, content! That's what Google wants. Countless numbers of official Google webmaster blog posts, videos, and presentations by Google employees at internet expos talk about the continual need to create new content.
I received an interesting question the other day from Suzie, a jewelry designer. Well, her name wasn't actually Suzie, but let's just say that it was so it makes this story easier to tell.
For several years, Suzie had an Etsy account where she sold a line of baby toe ring jewelry. This was her fist line of jewelry before she started making gemstone jewelry necklaces. Realizing how different these two lines of jewelry are, instead of using Etsy to sell the necklaces, she opened an e-com... VIEW FULL GOLD NUGGET
I'll be the first to admit the website content creation difficultly level is pretty high. Content includes infographics, photos, podcasts, PDFs, videos, testimonials, and, of course, the written word. It takes hours to prepare each of those types of content but the return on that time investment come in the form of several years of attracting customers throu... VIEW FULL GOLD NUGGET
The word "organic" is used to indicate something happening naturally in its environment, without outside influence that is deemed to be artificial or controlled. A quick look at the organic page on Wikipedia and you'll see that there are 28 different phrases for organic used in the English language.
All of the phrases refer to some type of natural growth or living thing that is grown according to certain standards. Orga... VIEW FULL GOLD NUGGET
Welcome to the Friday jewelry website review where I randomly select and review the website of a retail jeweler. The goal is to dissect their online accounts to see how they might be ranking highly, and what they might be doing right, or wrong, with their online identity.
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
For the past several years, Google has been telling website owners to write quality content for their website in order to rank higher in search results and to satisfy customers. This directive of theirs has spawned an entire industry of freelance writers that produce content just to satisfy Google's directions.
The optimist in me wants to say that Google has spurred the creation of a new generation of writers, but the pessimist in me looks at the type of content that's generally created and sighs in discon... VIEW FULL GOLD NUGGET
There have been a few special number nuggets so far, like the 100, 200, 404, the 505, the 970, 1000, and now the 1099. What's so special about 1099? Well in the United States, that isn't just a number; it's also the tax form you give to your freelancers and subcontractors at the end of every year instead of a W2.
Although the US employment rules say you should hire employees and put them on payroll, there are times when you might want to only hir... VIEW FULL GOLD NUGGET
In this edition of the Daily Golden Nugget, I'm outlining a potential marketing plan for the upcoming holiday season. My example will focus on specific items which we will build content around and share socially.
What I've written out in this guide will be good for anyone looking for a different approach to marketing for this upcoming holiday season. There's a lot of detail for the setup, implementation, and then the post-analysis of the entire campaign. You'll do the setup... VIEW FULL GOLD NUGGET
While the technical aspects of search engine optimization include a lot of analysis and analytical thinking, the on-site optimization requires a creative flair for writing, photography, and customer satisfaction that... VIEW FULL GOLD NUGGET
In its simplest terms, search engine optimization is the process of doing something for your website that will help it to rank higher in search engines. Google maintains its dominance over the entire search engine industry because it keeps its users happy.
Users... Those are the everyday people of this world, like you and me, who keep returning to Google because it offers the best search results no matter which device you use. Google pays attention to what we all look for, how we use ... VIEW FULL GOLD NUGGET
Your business changes every day. Sometimes it's a small change like getting new inventory into your store and sometimes it's a big change like moving to a larger location.
The jewelry industry is highly competitive, and many times it's difficult to rank above your competitors if you don't have enough information on your website. You can't rely on a few educational pages, like the 4C's, and then small product catalog with images and simple descriptions. That's simply not enough in... VIEW FULL GOLD NUGGET
In my Nugget yesterday, I explained how you need to consider the longterm value of your SEO and SEM efforts to the overall process of building your brand.
That Nugget directly relates to today's topic of Keywords, specifically keyword density.
In yesterday's Nugget I explained how Google will penalize you if you try to game their search results. They are pretty strict about that now since working so hard to improve the w... VIEW FULL GOLD NUGGET
In yesterday's Daily Nugget I explained the "creation aspect" of the online content marketing method. Today's Daily Golden Nugget will explain how you can organize the information that other people created and use it for your own content marketing.
Within the internet marketing industry the words "curating" and "curation" represent the organization of online information into a single loca... VIEW FULL GOLD NUGGET
How do you create fresh, and more importantly, good content? Truthfully, content is anything you write, anything you photograph, anything you video record, or that you audio record. A simple video from your iPhone becomes "content" as soon as you upload it to Facebook, Tumblr, or Google+. Anyone can sit down and write a new blog post; anyone can take a few photos, and anyone can create an amateur video using a smartphone now.
On the other hand, if you use a real video camera to film a 10 minute interview with a customer, that doesn't become content until you've processed it into something usable. That 10 minute video is raw, and represents a potential of 10 hours of video production before it becomes "content." I get really frustrated with other internet guys who say "You recorded a lot of good content in the studio today." W... VIEW FULL GOLD NUGGET
Today we'd like to provide a sample of how to correctly rewrite website copy to target local search results. We'll show you the before and after of the copy re-writing in hopes you will understand how to do it yourself.
This is what we're starting with:
Perosi Jewelers opened in June, 1995 and is a full-service jeweler. Perosi Jewelers offers fine 14K, 18K & Platinum Bridal Jewelry; diamond fashion jewelry; loose diamonds; colored-stone fashion jewelry; 14k and 18k fine gold jewelry. Our store's founder, Louis Perosi, Sr., had 20 years experience in the jewelry industry before opening his own store with his wife. Mr. Perosi's education and training began under a master jeweler and continued for five years. Mr. Perosi then managed his own store in Delaware for a period of seven years before relocating to New Jersey. Once ... VIEW FULL GOLD NUGGET
In layman's terms, search engine optimization is a delicate balance of information you show on your website: programming code used to make your website, ways that people can find your website, and how you treat people once they try to use your website.
We agree with the top reports from organizations like SEOmoz and Search Engine Land. They usually indicate that the Titles of your website pages and the quality of the content on your pages are the most significant website ranking factors.
The "quality of the content" is a strange phrase that many SEO guys will throw around but no one ever really defines it. That's because it's an indefinable concept that may change from website to website or industry to industry.
The search engine companies will never publicly say how they rank the content on your website. Google do... VIEW FULL GOLD NUGGET
We talk a lot about creating web pages with content on a specific topic. Don't give Google too many choices to decide and keep 1 page per 1 topic.
Prior to 2011, we used to say that every page of your website should have a minimum of 250 words. But then we bumped that number to 400 words per page in February 2011 after Google unleashed major ranking changes that decimated many thin websites.
It was previously known that a thin website is one that has many pages of content but each page has fewer than 200 words in the body copy. In February 2011, Google started lowering the ranking on websites that have about 250 words on every page. That's why we jumped our recommendation up to 400 words.
It's a little challenging to write 400 words on a page while at the same time be completely original in what you write and rema... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry