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Friday, September 30, 2016

How Jewelers in Jurupa Valley, CA Compete

How Jewelers in Jurupa Valley, CA Compete daily-golden-nugget-1524-48
My website reviews every week usually start with the random selection of a town, but this week, I didn't find any jewelers when I selected Jurupa Valley, California. If there are jewelers in Jurupa Valley, then they probably don't have a website or a large enough digital footprint for Google to find them.

With the lack of any real local results, Google returned store listings from surrounding towns and a bunch of directory sites, like Yelp. Here's what Google gave me:


AT: 09/30/2016 11:46:58 AM   0 COMMENTS
Thursday, January 07, 2016

SEO Micromanaging Can Lead to Over-Optimization

SEO Micromanaging Can Lead to Over-Optimization daily-golden-nugget-1424-94
For this edition of #ThrowbackThursday, I'm only jumping back about a year to a topic that has come up several times over the last 12 months: Website Over-Optimization.

In January 2015 I wrote a piece about getting ranked as number 1 in Google. In it, I bashed all those companies that send random solicitations claiming they can jump your website ranking to first place in Google. Coincidentally, this morning...

AT: 01/07/2016 12:19:33 PM   0 COMMENTS
Thursday, October 23, 2014

Google Penguin Update After More Than A Year

Google Penguin Update After More Than A Year daily-golden-nugget-1109-73
I typically don't write about current trends in the search engine optimization (SEO) and search engine marketing (SEM) industry, but today's topic is both a reassessment and a follow up to a previous Nugget about Google Penguin.

Penguin Basics

In April 2012, Google started fighting online spam in a big way. Prior to that month, one of the most common methods of achieving high Google search ranking was to pay a company to create links to your website. A single fee of $79 could get you thousands of l...

AT: 10/23/2014 06:58:10 AM   0 COMMENTS
Monday, September 01, 2014

Upgrading Your Website Without Losing Organic Ranking

Upgrading Your Website Without Losing Organic Ranking 1154-daily-golden-nugget-1071
Two weeks ago I wrote a Nugget about the potential decline of your website's ranking when you launch a new website. The scenario proposed in that Nugget assumed you transferred all your existing content and SEO settings to the new website, but you changed your URL structure, causing the decline. Preventing that decline requires the setup of 301 redirects so ...

AT: 09/01/2014 12:49:32 PM   0 COMMENTS
Thursday, August 21, 2014

Why Did Organic Traffic Drop After Launching A New Site?

Why Did Organic Traffic Drop After Launching A New Site? 3941-daily-golden-nugget-1064
The Scenario:

The day has finally come when you've decided to upgrade your website to the latest and greatest content management system and website design. It's a big decision to make that leap considering how much time it will take and the cost to do it. It might be months before the new site is live.

You're going to have a lot of things to worry about during the process of setting up the new site. Difficult design issues, photography concerns, ...

AT: 08/21/2014 01:42:51 PM   0 COMMENTS
Thursday, January 19, 2012

What Happens When Your Website is Blacked Out?

You might have noticed that yesterday a lot of very important (English) websites were blacked out or on strike. At last count there were 137 very large websites on strike with thousands of other smaller sites joining in. They were blocking their content to support the protest the internet censorship bills, SOPA and PIPA. More information is here:

Whether you support SOPA/PIPA or not, it's the website blackouts that we'd like to call your attention to in this Daily Golden Nugget.

On January 16, 2011, just two days before the planned blackout, many website owners realized that turning off their website would be detrimental for their SEO. The blackout was planned for the full 24 hours of January 18, 2011.

Can a blacked out website harm your SEO, even if only for 24 hours?


AT: 01/19/2012 03:44:46 AM   0 COMMENTS
Tuesday, February 01, 2011

Dropped Out of Rankings

Years ago, Google used to wait a few months at a time before unleashing new search engine code into the world (wide web).

As it stands right now, they have teams of different programmers working on different segments of the search engine at all times. Some teams work on web spam filtering, some on measuring links, some on basic page formatting. Each team works almost independently of any other team.

As these teams release new features, they are automatically added to a daily routine of mini updates for website ranking. Most of the time you won't notice a big change in how your web page is ranking with the new features; in fact, you are more likely to hear about some change on a blog post than noticing it yourself.

However, there will be day when you sit down with your morning coffee and discover that your website ...

AT: 02/01/2011 09:12:11 AM   0 COMMENTS
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