In this edition of #ThrowbackThursday, I need to jump back to my discussion about Google Website Optimizer in September 2011. In 2012, Google closed down their Website Optimizer standalone product and merged its features into Google Analytics. They now call it Experiments instead of Website Optimizer.
Once again, the Daily Golden Nuggets have reached another milestone: 1300!
It was 1,300 weekdays ago that I wrote the first Nugget about Google Maps. In honor of my first topic, I now write about Google Maps and its subsequent incarnations ever since, and save them for these milestones.
The original Maps service has transformed several times through the years and had names like Local, Places, Local Business, and Google+ Local. Ever since Google started using Google+ to tie all its services together, the p... VIEW FULL GOLD NUGGET
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.
Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif... VIEW FULL GOLD NUGGET
Have you ever even really thought about that question?
If your business is 100% e-commerce, then it would be easy to run a few reports in Google Analytics and figure out which Acquisition/Channel brings the most visitors. You could also use the Conversions/Attribution to see when people first discovered you and what eventually turned them into buyers.
This is the fourth entry in my Daily Golden Nugget series explaining how to manage your Google business account through the Google My Business interface. I've included links to the first three parts at the bottom of today's edition.
Today's My Business topic is the reading and understanding the Insights app within the Google My Business interface. Once you log into your account, you need to click the box-cluster icon on the top right of your browser window as shown here:
Ever since Google started hiding keywords from their Analytics reports, it's been harder and harder for marketing professionals and business owners to figure out what keywords customers search for when they find your website.
Here's some keyword research data that might help you.
Recently, while reviewing collected keyword data, we noticed a large occurrence of the keyword phrase "yellow gold" for December 2011. For the past 10 years, jewelers have told us that white gold jewelry is much more popular choice than yellow gold. Regular keyword research and traffic monitoring seems to agree with what we are told.
That is, until now.
So what are your latest sales figures for white gold vs. yellow gold? Have you noticed?
According to Google Insights for Search, the phrase "yellow gold" is steadily on the rise every year since 2004. Take a look for yourself at this link: http://bit.ly/yellowgold
Eight tall spikes stand out on the graph, which correspond to the last 8 holiday seasons. But that's not what we want you to notice. ... VIEW FULL GOLD NUGGET
Let's check in on the ongoing statistics for this current holiday season to take advantage of over the next 16 days.
Here's the Bitly link we set up a few months back to monitor the 2011 holiday season:
That leads us to a live Google Insights for Search page showing active data for the most popular search phrases related to Google's Luxury Goods/Gems & Jewelry category. (Of course if you are reading this after December 2011, it's going to be static, preserved data of what was.)
Using the starting date of October 31, 2011 the search interest in jewelry has risen 57% as of Sunday December 4, 2011. The most popular single word is "jewelry." Here's the list of the top 10 search phrases in their order of popularity:
This is the final part of our long series on Black Hat SEO and recommendations on avoiding it.
Yesterday we gave you the first 4 of 9 tips every jewelry should be aware of when hiring an SEO Professional to work for you. These are very blunt directions that will make working with your SEO professional much more rewarding.
5. As for those ROI reports, don't be unrealistic with your expectations. The web is not a static ecosystem. Obviously you want more traffic, more customers, and higher profits, but traffic and customers cannot be created or destroyed; they instead are stolen from other websites.
As soon as the efforts of your SEO Pro start working, you need to realize that your competitor will step up their SEO game, too. T... VIEW FULL GOLD NUGGET
Christmas Eve is 6 months from today and we want your website to be ready. We know you are already planning your holiday ads and looking at potential styles for your holiday inventory, and you should be planning your website right now, too.
All week we've been reviewing holiday shopping data published by Google at http://www.google.com/think/insights. We're giving you the more relevant data for retail jewelry stores with ideas of what to do with it.
Mobile phones with 4G technology are more widely available this year. Most (if not all) smartphone plans now require some type of data plan with internet browsing. Google says the mobile market each holiday season since 2008 has risen 300% due to faster cell phone speeds. Is it possible to still have 300% mobile usage growth... VIEW FULL GOLD NUGGET
The mobile market for retail jewelry stores is still very young.
BlueNile and Tiffany already have mobile versions of their sites. We couldn't find a mobile version of the James Allen site. We're not referring to smartphone applications, only mobile websites that easily work in cell phone browsers without needing to pinch zoom.
According to http://www.google.com/think/insights mobile shopping during the holiday season has been increasing more than 300% year after year since 2008. Their data shows mobile shopping spikes for the weekend of Black Friday and then again mid to late December.
According to the research Google published in January 2011, during the 2010 holiday season they tracked 59% of smartphone users using their phones for holiday shopping.
Christmas is just about 6 months away from this week and for the last 2 days we've been explaining how people are starting to search online for holiday gifts. We have some more holiday preparation action items for you today relating to Facebook and Twitter.
As previously explained, we're grabbing some of the important information from www.google.com/think/insights and giving it to you with key takeaways. Unless otherwise noted, all the data presented here comes directly from Google's reports for retail stores.
We left off yesterday explaining that you should use phrases like Sales, Coupons and Customer Loyalty to create a few strategic landing pages that also include the primary jewelry website phrases of engagement rings stores, vintage inspired rings, jewelry store, etc.... VIEW FULL GOLD NUGGET
Christmas is just about 6 months away from this week and already people are starting to search online for holiday gifts. We're going to continue our discussion from yesterday and provide a few more ideas.
Since 2009, Google's been compiling data about holiday shopping experiences and then publishing it through www.google.com/think/insights. We're grabbing some of the important information and giving it to you with key takeaways. Unless otherwise noted, all the data presented here comes directly from Google's reports for retail stores.
Google referred to consumers as "Pavlov's dogs, trained for coupons." Like we explained yesterday, the consumer is always looking for some type of free offer or discount. You don't simply have to discount your jewelry. You could make them... VIEW FULL GOLD NUGGET
The advances in mobile technologies and features of Google Maps Mobile have paved the way to an iron clad reason for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.
But when it comes to shopping online, people prefer to buy from stores that specialize. Obviously, as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelry?
As an example, you could create a website that sells crosses or cross jewelry. Here are some setup steps for you to follow to profits. 1. Find a domain name that includes the word "cross" in it. 2. Find styles of cross pendants, necklaces, rings and earrings that are not available on a... VIEW FULL GOLD NUGGET
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"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry