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Thursday, September 03, 2015

Google Website Optimizer is Now Google Experiments #TBT

by
Google Website Optimizer is Now Google Experiments TBT daily-golden-nugget-1334-68
In this edition of #ThrowbackThursday, I need to jump back to my discussion about Google Website Optimizer in September 2011. In 2012, Google closed down their Website Optimizer standalone product and merged its features into Google Analytics. They now call it Experiments instead of Website Optimizer.

The old Optimizer was designed to handle A/B testing, which is when ...
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AT: 09/03/2015 06:39:03 AM   0 COMMENTS
Monday, July 20, 2015

Acquisition Channels: Practical SEO Guide

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Acquisition Channels: Practical SEO Guide daily-golden-nugget-1301-82
In today's Practical SEO Guide, I will show you how to access the Google Analytics Acquisition Channels report and explain how to read it.

The Acquisition Channels report provides a high level view of the different marketing channels that brought people to your website.

Log into Google Analytics and click on Acquisition -> All Traffic -> Channels as you see here:

Acquisitio...<br />
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AT: 07/20/2015 01:02:15 PM   0 COMMENTS
Friday, July 17, 2015

Google My Business Smartphone App

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Google My Business Smartphone App daily-golden-nugget-1300-16
Once again, the Daily Golden Nuggets have reached another milestone: 1300!

It was 1,300 weekdays ago that I wrote the first Nugget about Google Maps. In honor of my first topic, I now write about Google Maps and its subsequent incarnations ever since, and save them for these milestones.

The original Maps service has transformed several times through the years and had names like Local, Places, Local Business, and Google+ Local. Ever since Google started using Google+ to tie all its services together, the p...
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AT: 07/17/2015 11:24:51 AM   0 COMMENTS
Wednesday, July 08, 2015

Demographics and Interest Reports: Practical SEO Guide

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Demographics and Interest Reports: Practical SEO Guide daily-golden-nugget-1293-90
Facebook is becoming well known for their ability to provide to the surface, very detailed demographic and the personal interest data about your customers. They've been able to give more details than the data Google has provided for several years. In light of Facebook's advancements, Google has improved their own demographic and interest data and made it available through Google Analytics and AdWords.

Before you can access to the demographic data from Google, you need t...
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AT: 07/08/2015 11:50:32 AM   0 COMMENTS
Thursday, January 08, 2015

2014 Holiday Diamond and Engagement Ring Mobile Search Report

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2014 Holiday Diamond and Engagement Ring Mobile Search Report daily-golden-nugget-1164-16
When using Google Webmaster Tools, you can view which search queries will trigger your website to appear in search results. In the past when we SEO guys would spew the phrase "search queries" it was just a fancy name for saying "keywords." In fact, you can say "search queries," and "keywords," and "search phrases" and mean the same thing.

Regardless what you called it, all you wanted to do was put the right words on your website that correspond to what people search for in the dif...
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AT: 01/08/2015 09:54:29 AM   0 COMMENTS
Thursday, November 13, 2014

Using Google Analytics Segmenting To Analyze Local Social Network Traffic

by J. Thomas Jewelers
Using Google Analytics Segmenting To Analyze Local Social Network Traffic daily-golden-nugget-1124-66
Do you know where your best customers come from?

Have you ever even really thought about that question?

If your business is 100% e-commerce, then it would be easy to run a few reports in Google Analytics and figure out which Acquisition/Channel brings the most visitors. You could also use the Conversions/Attribution to see when people first discovered you and what eventually turned them into buyers.

Retail stores have a more difficult time kn...
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AT: 11/13/2014 10:10:56 AM   0 COMMENTS
Tuesday, November 04, 2014

Google My Business: Insights Reports - Part 2

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Google My Business: Insights Reports - Part 2 daily-golden-nugget-1117-17
This is Daily Golden Nugget part-2 explaining how to read your Google "My Business Insights." Take a look at yesterday's Nugget to get up to speed before reading this one.

Insights Engagement Reports



Here's a screen shot of the Insights Engagement report:
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AT: 11/04/2014 12:29:26 PM   0 COMMENTS
Monday, November 03, 2014

Google My Business: Insights Reports

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Google My Business: Insights Reports daily-golden-nugget-1116-95
This is the fourth entry in my Daily Golden Nugget series explaining how to manage your Google business account through the Google My Business interface. I've included links to the first three parts at the bottom of today's edition.

Today's My Business topic is the reading and understanding the Insights app within the Google My Business interface. Once you log into your account, you need to click the box-cluster icon on the top right of your browser window as shown here:

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AT: 11/03/2014 11:48:11 AM   0 COMMENTS
Tuesday, May 20, 2014

Business Query Data and Other Valuable Insights Inside Google Places

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Business Query Data and Other Valuable Insights Inside Google Places 2020-daily-golden-nugget-997

Ever since Google started hiding keywords from their Analytics reports, it's been harder and harder for marketing professionals and business owners to figure out what keywords customers search for when they find your website.

Within Google Webmaster Tools, you can find the VIEW FULL GOLD NUGGET


AT: 05/20/2014 11:48:42 AM   0 COMMENTS
Monday, January 30, 2012

Which Sells More: White or Yellow Gold?

by
Here's some keyword research data that might help you.

Recently, while reviewing collected keyword data, we noticed a large occurrence of the keyword phrase "yellow gold" for December 2011. For the past 10 years, jewelers have told us that white gold jewelry is much more popular choice than yellow gold. Regular keyword research and traffic monitoring seems to agree with what we are told.

That is, until now.

So what are your latest sales figures for white gold vs. yellow gold? Have you noticed?

According to Google Insights for Search, the phrase "yellow gold" is steadily on the rise every year since 2004. Take a look for yourself at this link: http://bit.ly/yellowgold

Eight tall spikes stand out on the graph, which correspond to the last 8 holiday seasons. But that's not what we want you to notice. ...
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AT: 01/30/2012 04:25:44 PM   0 COMMENTS
Thursday, December 08, 2011

Current Holiday Tracking Stats and How to Use Them

by
Let's check in on the ongoing statistics for this current holiday season to take advantage of over the next 16 days.

Here's the Bitly link we set up a few months back to monitor the 2011 holiday season:

http://bit.ly/2011holidayinsights

That leads us to a live Google Insights for Search page showing active data for the most popular search phrases related to Google's Luxury Goods/Gems & Jewelry category. (Of course if you are reading this after December 2011, it's going to be static, preserved data of what was.)

Using the starting date of October 31, 2011 the search interest in jewelry has risen 57% as of Sunday December 4, 2011. The most popular single word is "jewelry." Here's the list of the top 10 search phrases in their order of popularity:

1. jewelry
2. rings
3. diamond
4. ring
5. jew...
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AT: 12/08/2011 10:58:09 PM   0 COMMENTS
Thursday, September 29, 2011

Part Two: 9 Tips Jewelers Need to Work With SEO Pros

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This is the final part of our long series on Black Hat SEO and recommendations on avoiding it.

Yesterday we gave you the first 4 of 9 tips every jewelry should be aware of when hiring an SEO Professional to work for you. These are very blunt directions that will make working with your SEO professional much more rewarding.

Please read Part One here: http://bit.ly/nnfjKL

5. As for those ROI reports, don't be unrealistic with your expectations. The web is not a static ecosystem. Obviously you want more traffic, more customers, and higher profits, but traffic and customers cannot be created or destroyed; they instead are stolen from other websites.

As soon as the efforts of your SEO Pro start working, you need to realize that your competitor will step up their SEO game, too. T...
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AT: 09/29/2011 01:18:08 PM   0 COMMENTS
Friday, June 24, 2011

What Should be on Your Holiday Mobile Website?

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Christmas Eve is 6 months from today and we want your website to be ready. We know you are already planning your holiday ads and looking at potential styles for your holiday inventory, and you should be planning your website right now, too.

All week we've been reviewing holiday shopping data published by Google at http://www.google.com/think/insights. We're giving you the more relevant data for retail jewelry stores with ideas of what to do with it.

Mobile phones with 4G technology are more widely available this year. Most (if not all) smartphone plans now require some type of data plan with internet browsing. Google says the mobile market each holiday season since 2008 has risen 300% due to faster cell phone speeds. Is it possible to still have 300% mobile usage growth...
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AT: 06/24/2011 11:05:16 AM   0 COMMENTS
Thursday, June 23, 2011

Reasons Jewelers Should Embrace Mobile Websites

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The mobile market for retail jewelry stores is still very young.

BlueNile and Tiffany already have mobile versions of their sites. We couldn't find a mobile version of the James Allen site. We're not referring to smartphone applications, only mobile websites that easily work in cell phone browsers without needing to pinch zoom.

According to http://www.google.com/think/insights mobile shopping during the holiday season has been increasing more than 300% year after year since 2008. Their data shows mobile shopping spikes for the weekend of Black Friday and then again mid to late December.

According to the research Google published in January 2011, during the 2010 holiday season they tracked 59% of smartphone users using their phones for holiday shopping.

Sinc...
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AT: 06/23/2011 12:17:45 PM   0 COMMENTS
Wednesday, June 22, 2011

25% Are Only Here for the Discount

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Christmas is just about 6 months away from this week and for the last 2 days we've been explaining how people are starting to search online for holiday gifts. We have some more holiday preparation action items for you today relating to Facebook and Twitter.

As previously explained, we're grabbing some of the important information from www.google.com/think/insights and giving it to you with key takeaways. Unless otherwise noted, all the data presented here comes directly from Google's reports for retail stores.

We left off yesterday explaining that you should use phrases like Sales, Coupons and Customer Loyalty to create a few strategic landing pages that also include the primary jewelry website phrases of engagement rings stores, vintage inspired rings, jewelry store, etc....
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AT: 06/22/2011 01:15:07 PM   0 COMMENTS
Tuesday, June 21, 2011

Seeding Your Jewelry Website With Holiday Discounts

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Christmas is just about 6 months away from this week and already people are starting to search online for holiday gifts. We're going to continue our discussion from yesterday and provide a few more ideas.

Since 2009, Google's been compiling data about holiday shopping experiences and then publishing it through www.google.com/think/insights. We're grabbing some of the important information and giving it to you with key takeaways. Unless otherwise noted, all the data presented here comes directly from Google's reports for retail stores.

Google referred to consumers as "Pavlov's dogs, trained for coupons." Like we explained yesterday, the consumer is always looking for some type of free offer or discount. You don't simply have to discount your jewelry. You could make them...
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AT: 06/21/2011 11:29:02 AM   0 COMMENTS
Friday, August 06, 2010

Reasons to Create a Niche Jewelry Website

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The advances in mobile technologies and features of Google Maps Mobile have paved the way to an iron clad reason for retail jewelry stores to have mobile ready websites. Mobile ready websites are absolutely necessary to bring customers right to your front door.

But when it comes to shopping online, people prefer to buy from stores that specialize. Obviously, as a jewelry store you carry thousands of items from different jewelry categories in your store. But why not set up a website focusing on one particular category of jewelry?

As an example, you could create a website that sells crosses or cross jewelry. Here are some setup steps for you to follow to profits.
1. Find a domain name that includes the word "cross" in it.
2. Find styles of cross pendants, necklaces, rings and earrings that are not available on a...
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AT: 08/06/2010 10:34:32 AM   0 COMMENTS
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