Blogging is a great way to increase traffic to your website. A blog entry allows you to create conversational information and use words more naturally than simply trying to keyword stuff all the other pages of your website.
Let's look at a good way to use blogging to increase organic traffic to your website.
Perhaps you have a landing page for the category "Diamond Wedding Sets" and on this page you have links to 4 sub pages:
* Round Diamond Sets
* Princess Cut Sets
* Marquise Diamond Sets
* Vintage Wedding Sets
This would be a "thin" page of information because you probably only have 1 photo and 1 sentence with each of those links. You don't want to keyword stuff that page because it would be unnatural. What does that actually mean? Well, don't use the words "diamond sets" or "wedding sets" or "diamond wedding sets" more than 6 times on that page.
On the other hand, you can take the phrase "diamond wedding sets" and, using Google Wonder Wheel or Related Searches tool (on google.com in the left sidebar), utilize the information you find to write a few great blog posts that link to those pages named above.
diamond wedding sets
Related Searches Permutations:
1. engagement rings
2. diamond wedding ring sets
3. designer diamond wedding sets
4. unique diamond wedding sets
5. antique diamond wedding sets
6. diamond solitaire rings
7. diamond ring guards
8. diamond ring wrap
9. diamond wedding bands
10. diamond bridal sets
11. diamond wedding rings
12. diamond ring wedding sets
13. diamond platinum wedding sets
Now you can take any of these 13 permutations and write a blog entry that uses several of those naturally in your writing instead of reusing the phrase "diamond wedding sets" over and over again on the same page.
In the past, we always said your blog entries should be no less than 250 words. We have to revise that estimate now because Google made a huge change to their ranking algorithm on February 25, 2011 that shook the entire blogging and article writing world.
We won't get into the specifics of the changes, but the byproduct is that large websites with many "thin" pages of content seem to be suddenly raking lower. We're putting "thin" in quotes because that's how Google referred to it, and it seems like all the websites they penalized have the minimum of 250 words on each page.
Therefore, after reviewing the opinions of many other experts in conjunction with our own findings, we are suggesting there be a minimum of 400 words on every blog entry now.
Your blog shouldn't be hard work. You shouldn't have to force yourself to write about what you are already an expert at. Use the keyword phrase research technique above and start blogging. Within a few months of regular blog writing, you will have a huge amount of new organic traffic to your website.