Google has a massive built-in dictionary and thesaurus. Without realizing it, every time you search their site they are analyzing every word you type to find the best answer for you.
Google uses synonym matching, search history, and word association to generate the search engine results page. All those calculations happen within fractions of seconds and most of the time they return reasonable results.
Let's take a look some reasonable examples Google would associate together.
A search for the word "engagement" would certainly return matches with the words "wedding", "bridal", and "promise".
If you search for the phrase "custom made jewelry" you would also have results that include "handmade jewelry."
On the other hand, if you are in Canada your search for "custom made jewelry" would return pages for "handmade jewelry" and also "custom jewellery."
Of course, if we search Google for "custom jewelry" whiles in the UK, our search results would include not only "handmade jewelry" and "custom jewellery" but also "bespoke jewellery."
You should consider word variations like this when writing content for your pages. Typically, Google will not automatically return synonym results if other appropriate non-synonym results exist.
To insure the greatest reach, you should become aware of the variations of words between Canada, USA, UK and Australia and take those into account if you are in fact selling into those markets.
The bottom line of today's Daily Nugget is to think about the real purpose of the information you have on your website, but don't get trapped using the same words over and over again in your page copy. Instead, you should spice it up and use various synonyms. It is especially important to use synonyms if you find yourself using the same phrases more than twice on the same page.
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BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
