Advertising is the key to any successful jewelry business; well, that is to say the advertising needs to be successful in attracting customers. Only then will the willing customers come.
In the past you would publish your ad and then wait patiently for customers. With the internet we don't have to wait too long to figure out what's working and what's not. The tool to use is Google Analytics.
Analytics allows you to see how people are using your website.
Here are some things you can learn from analytics:
* What they are clicking on
* What colors work best
* If your jewelry photography effective
* Which headlines work best
Highly successful jewelry stores usually see analytics and testing as a high priority. It's a key difference between winners and losers in both online sales and increasing foot traffic to the store.
Go to www.google.com/analytics to sign up for your analytics account and have your webmaster add the settings to the footer of every page of your site. You'll need a Google account to sign up for the service, but it's free.
Then watch the jWAG.biz website for tips and tricks on using Google Analytics.