Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

The difference between winning jewelers and losing jewelers

Advertising is the key to any successful jewelry business; well, that is to say the advertising needs to be successful in attracting customers. Only then will the willing customers come.

In the past you would publish your ad and then wait patiently for customers. With the internet we don't have to wait too long to figure out what's working and what's not. The tool to use is Google Analytics.

Analytics allows you to see how people are using your website.

Here are some things you can learn from analytics:
* What they are clicking on
* What colors work best
* If your jewelry photography effective
* Which headlines work best

Highly successful jewelry stores usually see analytics and testing as a high priority. It's a key difference between winners and losers in both online sales and increasing foot traffic to the store.

Go to to sign up for your analytics account and have your webmaster add the settings to the footer of every page of your site. You'll need a Google account to sign up for the service, but it's free.

Then watch the website for tips and tricks on using Google Analytics.
AT: 08/03/2010 06:56:27 AM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on The difference between winning jewelers and losing jewelers

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
3 9 7 4 4 5 2
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry