Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Aggressive Marketing with Multiple Domain Names

Network Solutions, GoDaddy, and are just a few of the hundreds of companies that you can now buy your domain name from. They are called "registrars."

Each of them are trying to improve their profits, yet the prices of domain names have dropped as low as $1.99 for the .info domains. As a sales tactic, each of these registrars have started promotions to have you buy more and more domain names.

"Secure your biz, co, net, org domain name and protect your trademark" is a common slogan. But how useful is this really? Why would you want 5 domains, or 15 domains?

In reality, you only ever want to advertise one primary domain name. If you have and you should simply use the .com version. The .net becomes useful only for special purpose advertising where you can track that extra domain name, like a post card mailing or newspaper ad.

On the other hand, if you are interested in a more aggressive marketing strategy, you could register different domain names and create domain specific websites to match.

For example, you could register and build a website dedicated to selling various types of men's stainless steel rings.

Here are some other ideas to help you understand the idea.

The .mobi domain name is more and more popular, and it represents mobile websites. Savvy smartphone users understand that a .mobi website will work on their cell phone.

If you do register a .mobi domain, you should not simply direct it to your normal website. Doing so is not only false advertising, but also against the international domain registration committee's regulations.

The bottom line today is that it's your option to protect your trademark by registering multiple versions of your domain names. If you register special phrase domains, you should create special websites to match; and if you register a .mobi you should use it only on a mobile site.
AT: 03/29/2011 12:52:13 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Aggressive Marketing with Multiple Domain Names

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
4 1 8 4 3 8 3 6
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry