Using a contest to promote your company and build awareness is a viable method of marketing for any business.
During the past month, in preparation for Mother's Day, many retail jewelers held jewelry design contests. Typically this type of contest required a sketch of a pendant to be submitted to the jeweler through some method. The winner would have their pendant turned into reality by Mother's Day.
Over the past 4 years, I've been helping retai...
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In today's Daily Golden Nugget, I'm reviewing website traffic and email headlines leading up to Mother's Day in the USA, which was May 11 this year.
Every year, during the three weeks leading up to Mother's Day, the organic customer acquisition patterns repeat themselves. This year that pattern started on Monday April 21, 2014 with a slight rise of traffic. The increase in traffic occured from Monday through Friday followed by the typical dip in traffic over the weekends.
The week ...
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