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Tuesday, December 30, 2014

Email Marketing Stats From 2014 Holiday Season

Email Marketing Stats From 2014 Holiday Season daily-golden-nugget-1157-38
The 2014 Holiday Season has come to a close and it's time to review your marketing strategies and record the results for next year's season.

I've compiled some email details that you can use as a benchmark for your own strategies.

I've subscribed to hundreds of email newsletters from retail jewelry stores, large and small e-commerce jewelry sites, and a few chain stores. This is a graph showing the quantity of emails I received from all those senders from November 1, 2014 through December 26, 2014:

AT: 12/30/2014 08:03:56 AM   0 COMMENTS
Friday, August 19, 2011

Time to Kill Your Existing Newsletter Email Schedule

In yesterday's Daily Golden Nugget, we gave you some email statistics and suggested a few strategies that might improve your open rates. Those were based around the time of the day, and as a recap it seems like it's better to send your emails in the evening and overnight instead of during the day.

Today we're going to give you a 12 month plan for when to send emails.

At the bottom of this email, you will find the links for the research we're using to write this Nugget. It comes from 3 different sources that we are boiling out the important conclusions for jewelry stores. Most of the data is quite general since it includes all emails sent throughout the USA. Where possible, we will narrow our conversation to "retail" statistics.

Let's first consider the best days of the week. The last time we carefully reviewed em...

AT: 08/19/2011 01:28:44 PM   0 COMMENTS
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"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry