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Tuesday, August 23, 2011

Sure Fire Way to Avoid Email Open Rate Disasters

Those fancy email systems are pretty cool. You know the ones we're talking about: they allow you to magically insert your customer's first name in the subject of the email and in the first line of the email?

Subject: "John this is a great offer"
Body: "Hi John, ... "

Let's ask a question.... What is your opinion about this type of personalization? When you see your name in the subject of an email do you automatically think its spam?

Please cast your vote on Twitter by tweeting out either of these messages:
"I vote that my name in an Email Subject is spam @jwebag"
"I vote that my name in an Email Subject is NOT spam @jwebag"

You could also cast your vote by writing on our FB wall at

AT: 08/23/2011 12:18:14 PM   0 COMMENTS
Friday, August 19, 2011

Time to Kill Your Existing Newsletter Email Schedule

In yesterday's Daily Golden Nugget, we gave you some email statistics and suggested a few strategies that might improve your open rates. Those were based around the time of the day, and as a recap it seems like it's better to send your emails in the evening and overnight instead of during the day.

Today we're going to give you a 12 month plan for when to send emails.

At the bottom of this email, you will find the links for the research we're using to write this Nugget. It comes from 3 different sources that we are boiling out the important conclusions for jewelry stores. Most of the data is quite general since it includes all emails sent throughout the USA. Where possible, we will narrow our conversation to "retail" statistics.

Let's first consider the best days of the week. The last time we carefully reviewed em...

AT: 08/19/2011 01:28:44 PM   0 COMMENTS
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-Ann, Gallery 4, Hamden CT

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-Cheryl Herrick, Global Pathways Jewelry