Online referrals are starting to make an impact on local businesses, but not in the way we all expected them to. A few years ago, the buzz within the online marketing community was that social networks would become a referral engine for people to ask advice through. Facebook even attempted to create a new type of social search engine to capture that referral service. Google also struggled with the idea that the internet would become a big referral engine, and they tried to capture a piece of it through Google+.
I've often said that a website needs to provide customer service features that mimic the service that you offer in a store. Today, I'm going to specifically explain one of those feature you should strive for.
In-Store Customer Service
Think about the following scenarios for a moment.
Scenario 1: A customer is shopping in your store and tells your sales associate that they like the way you've recently remodeled the store.
This is final part of my 3-part series on Time Management. I realize it's a bit ironic that I've written Daily Golden Nuggets on Time Management and it's taking forever to read through them.
In the first two installments, I explained my methods of how I prioritize time, how I figured out the best time of day for me to work, how I deal with time consuming tasks, the time suck of social media, and how delegating tasks saves me time.
This is part 2 of a 3-part series on Time Management. I have to thank Rod Worley with Four Grainer: Inside the Jewelry Trade Radio Show for motivating me to write this series. While I was on his podcast show, he asked me the following question: "Where are they supposed to find the time?"
Instead of writing simple direction to explain how to get things done, I decided to dive deep... VIEW FULL GOLD NUGGET
Thanks to The EDGE Retail Academy, attendees of JCK 2015 were able to witness two presentations from Terry Hawkins, bestselling author, well-established business woman, and President of the training company People In Progress Global. I had the fortune of attending her JCK Talk titled "The Retail Revolution" on Thursday, May 28, 2015.
Terry is certainly a dynamic speaker that keeps the audience entertained and engaged while also sharing valuable infor... VIEW FULL GOLD NUGGET
The jewelry industry has changed a lot since the emergence of the internet and especially through the last few years of financial hardship. Honestly, it's not just the jewelry industry, but all retail sectors. Technology has helped revolutionize customer service, and even more importantly, customer expectations in other sectors.
In an effort to help the jewelry industry better understand how to keep up with important changes, the theme o... VIEW FULL GOLD NUGGET
"...articles are easy to follow and seem to have information one can use right away." -Ann, Gallery 4, Hamden CT
"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated." -Cheryl Herrick, Global Pathways Jewelry