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Monday, April 25, 2016

Time To Change The Channels

Time To Change The Channels daily-golden-nugget-1501-55
Over the last 6 months I've been writing a lot about the importance of associating all of your marketing channels together. Your website is the cornerstone of your marketing because that's where you can fully control the user experience, but social networks, offline ads, and online ads should now tie together to create a road of intriguing discovery for your customers.

While I've been following the ins and outs of exactly how to build that path of discovery, and explained it to you, I've not been following that path myself. Since July 27, 2010 I'v...

AT: 04/25/2016 12:40:28 PM   0 COMMENTS
Thursday, March 24, 2016

Tapping the JA Website for Jewelry Related Blogging Topics #TBT

Tapping the JA Website for Jewelry Related Blogging Topics TBT daily-golden-nugget-1479-87
For this week's #ThrowbackThursday, I'm jumping back to a Daily Golden Nugget that's in desperate need of updating, specifically what I wrote about the Jewelry Information Center, otherwise known as the JIC. JIC was created by Jewelers of America as a consumer education service. The website commonly posted current jewelry trends and was a great inspiration resource ...

AT: 03/24/2016 11:42:18 AM   0 COMMENTS
Wednesday, May 13, 2015

Jewelry Designers and Retail Jewelers: A Potential Marriage To Revitalize The Industry

Jewelry Designers and Retail Jewelers: A Potential Marriage To Revitalize The Industry daily-golden-nugget-1253-74
Diamonds are supposed to be forever and a girl's best friend, but lately they are a tough sell. While many of my retail jewelry store customers are still looking for ways to increase their wedding and engagement ring sales, there are plenty of other opportunities for with designer lines of jewelry that could attract a new audience to your store.

The New Jewelry Designer

Since 2013 I've been networ...

AT: 05/13/2015 09:58:46 AM   0 COMMENTS
Friday, April 24, 2015

McCary's Jewelry Website Review

McCarys Jewelry Website Review daily-golden-nugget-1240-97
In this edition of the Friday website review, I'm traveling to Shreveport, Louisiana in search of my review candidate. Using the Chrome browser in incognito mode, I searched for "jewelers Shreveport, Louisiana" and saw these SERP results:

McCarys Jewelry Website Review 1240-jewelers-shreveport-louisiana-serp-89VIEW FULL GOLD NUGGET

AT: 04/24/2015 07:57:57 AM   0 COMMENTS
Thursday, April 09, 2015

Adding Value To The Internet #TBT

Adding Value To The Internet TBT daily-golden-nugget-1229-84
In this edition of #ThrowBackThursday, I'm jumping back to an old topic, and still a very valid topic explained in Daily Golden Nugget number 175 back on March 25, 2011... Adding new value to the internet.

Content, content, content! That's what Google wants. Countless numbers of official Google webmaster blog posts, videos, and presentations by Google employees at internet expos talk about the continual need to create new content.


AT: 04/09/2015 01:14:43 PM   0 COMMENTS
Tuesday, February 03, 2015

Understanding And Establishing Your Own Content Curation Channel

Understanding And Establishing Your Own Content Curation Channel daily-golden-nugget-1182-1
In yesterday's Daily Golden Nugget, I proposed a few scenarios on how you could create content needed to attract customers to, and convert customers on your website.

Content marketing is a large part of the modern day business strategy, but the creation process is so long and expensive, that many business owners are ready to give up after t...

AT: 02/03/2015 12:59:25 PM   0 COMMENTS
Monday, November 17, 2014

Paying Someone To Blog For You Should Be Expensive

Paying Someone To Blog For You Should Be Expensive daily-golden-nugget-1126-0
For the past several years, Google has been telling website owners to write quality content for their website in order to rank higher in search results and to satisfy customers. This directive of theirs has spawned an entire industry of freelance writers that produce content just to satisfy Google's directions.

The optimist in me wants to say that Google has spurred the creation of a new generation of writers, but the pessimist in me looks at the type of content that's generally created and sighs in discon...

AT: 11/17/2014 07:55:00 AM   0 COMMENTS
Monday, July 14, 2014

Wixon Jewelers: 2014 Small Business of the Year

Wixon Jewelers: 2014 Small Business of the Year 6059-daily-golden-nugget-1036
Small business owners always seem to struggle trying to balance the time they spend working in their store, managing back office paperwork, and growing the business. It's very difficult to achieve the perfect balance of spending time with each of these tasks if no one showed you how to do it correctly in the first place.

Occasionally, you will find a small business success story in the news, and perhaps you wonder how they achieved their success. From my own personal experience,...

AT: 07/14/2014 09:22:05 AM   0 COMMENTS
Thursday, May 10, 2012

Not Fresh? You Must Be Dead.

Okay, maybe not totally dead, but instead merely "mostly dead." There's a big difference between mostly dead and all dead, as any fan of The Princess Bride should recognize.

Google likes fresh content. They talk about "surfacing fresh content" in their every official blog post and every time an official Google representative is interviewed. We follow their guidelines very closely and try to measure how quickly your website will rank when you post new content.

We've been so busy paying attention to ideas of posting fresh content that we neglected analyzing what happens when you don't update anything. If your website is 3 years old or older you should pay close attention to this Daily Golden Nugget.

Several of the jewelry stores we worked with closely went out of business during the 2009 recession. In some cases th...

AT: 05/10/2012 08:58:22 PM   0 COMMENTS
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