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Thursday, March 08, 2012

YouTube Videos Now Have Better Local Ranking

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Last month Google changed the way YouTube videos are ranked in the SERP to better match locally created videos to user locations. We're not sure if this new feature will work on a country level, state level, or local town level, but it's enough for us to revisit the YouTube topic and remind you of some things you can be doing to attract search engine attention.

The easiest videos to create are short, simple presentations of jewelry between 15 to 60 seconds in length. Someone could model the jewelry while a narrator (you or the model) describes what it is; or you can make it real simple and hold the jewelry up to the camera.

The last time we suggested short videos like this, we recommended the Cisco Flipcam, but now we're recommending to just use your Android or iPhone. Both smartphones can record simple videos and also ma...
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AT: 03/08/2012 12:02:48 AM   0 COMMENTS
Friday, May 13, 2011

YouTube Transcripts

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This is it. Today's Daily Golden Nugget is the reason we spent the last 7 Nuggets explaining YouTube.

The video title, description, and tags are all important for SEO, but if you really want to trounce your competition you need to follow the directions in this Nugget to create Captions and Subtitles for your video.

Transcribing video correctly is a difficult task. It's incredibly time consuming and best left to people who know how to write in shorthand or steno. For people without those skills, even being a fast typist, it could take you 2 hours to transcribe only 30 minutes of video.

However, we don't want you to do that. Instead, we want you to use a shortcut that YouTube provides, and then modify it.

A few days after uploading your video, YouTube will attempt to transcribe the words within you video. If...
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AT: 05/13/2011 12:31:58 PM   0 COMMENTS
Wednesday, May 11, 2011

Subtle, But Important YouTube Settings.

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There is an important message at the bottom of today's Nugget, so make sure to take a look.

We didn't mean to drag on this explanation of YouTube over so many days, but giving simple directions about YouTube SEO seemed incomplete without going through the other hidden marketing techniques built into the system.

The next feature we need to tell you about is called "Ratings." Although this feature has been around a very long time, you could think of it as the "Like" feature from Facebook, including a cute "thumbs up" image on the Like button. Although, unlike Facebook, there is also "Dislike" button which also includes a thumbs down image.

The thumbs up and thumbs down ratings will help your video gain popularity in the general search. Now, let's be a little honest. This ratings feature probably will not bear much i...
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AT: 05/11/2011 11:00:54 AM   0 COMMENTS
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