Lesson 2 Vocab 44 - Rank, Ranking
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Friday, January 22, 2010
Lesson 2 Vocab 44 - Rank, Ranking
by Matthew A Perosi, jWAG Founder
Positioning and visibility is very important for successful advertising. Within search engines we refer to visibility as "ranking." The higher your website is positioned on a search engine results page, the higher the "rank" or "ranking."

Google and Yahoo have secret methods of determining the best ranking for your website. They keep their methods a secret so no one can abuse the system. Every search engine optimization professional and SEO service company, including ours, is making their best guesses for how to increase website ranking.

The search engine results pages show 10 web page results at a time. Terminology is a little flexible when referring to ranking results. For example, a web page that's 1st in the search results can be referred to as "page 1, position 1," or we can say "ranking #1."

If your jewelry store "ranks #11" it actually means you are "page 2, position 1." As I said, there are 10 results per page, so any rank above 10, 20, 30 and so on is bumped to the next page.

Your goal should be to achieve a rank of 1, 2 or 3 for any given keyword phrase. The ranking for your website is different for each keyword phrase, and variations of phrases.

Just because you are ranked #1 for the phrase "engagement rings cushion" does not mean you will also rank #1 for the phrase "cushion cut engagement rings." You have to fine tune your SEO efforts for each and every keyword you want to rank for.




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Learning the Basics Course
- Lesson 1 - Introduction & Search Engines
- Lesson 1 - PDF: Introduction & Search Engines
- Lesson 2 - Website Vocabulary Introduction
- Lesson 2 Vocab 01 - Search Engine Optimization, SEO
- Lesson 2 Vocab 02 - 202 Response
- Lesson 2 Vocab 03 - 301 Redirect
- Lesson 2 Vocab 04 - 302 Redirect
- Lesson 2 Vocab 05 - AdSense, Google Adsense
- Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC
- Lesson 2 Vocab 07 - Analytics
- Lesson 2 Vocab 08 - Authority Website
- Lesson 2 Vocab 09 - Black Hat
- Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles
- Lesson 2 Vocab 11 - Bot, Spider
- Lesson 2 Vocab 12 - Bounce Rate
- Lesson 2 Vocab 13 - Bread Crumbs
- Lesson 2 Vocab 14 - CAPTCHA
- Lesson 2 Vocab 15 - Cloaking
- Lesson 2 Vocab 16 - Comment Spam
- Lesson 2 Vocab 17 - Content
- Lesson 2 Vocab 18 - Content Management System, CMS
- Lesson 2 Vocab 19 - Conversion Rate and List Building
- Lesson 2 Vocab 20 - Crawl and Indexing
- Lesson 2 Vocab 21 - Delisting, Banned
- Lesson 2 Vocab 22 - Directory
- Lesson 2 Vocab 23 - Firefox Web Browser
- Lesson 2 Vocab 24 - Form
- Lesson 2 Vocab 25 - Hacking, Hacker
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- Lesson 2 Vocab 28 - Hosting
- Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links
- Lesson 2 Vocab 30 - Keyword Phrase
- Lesson 2 Vocab 31 - Keyword Stuffing
- Lesson 2 Vocab 32 - Link Bait
- Lesson 2 Vocab 33 - Link Popularity
- Lesson 2 Vocab 34 - Link Building
- Lesson 2 Vocab 35 - Log File
- Lesson 2 Vocab 36 - Meta Description
- Lesson 2 Vocab 37 - Meta Keywords
- Lesson 2 Vocab 38 - Meta Robots
- Lesson 2 Vocab 39 - Meta Tags
- Lesson 2 Vocab 40 - Organic Listing
- Lesson 2 Vocab 41 - PageRank
- Lesson 2 Vocab 42 - Page Title
- Lesson 2 Vocab 43 - PCI Compliance
- Lesson 2 Vocab 44 - Rank, Ranking
- Lesson 2 Vocab 45 - Return on Investment, ROI
- Lesson 2 Vocab 46 - Search Engine Marketing, SEM
- Lesson 2 Vocab 47 - Sitemap
- Lesson 2 Vocab 48 - Social Media
- Lesson 2 Vocab 49 - SSL Certificate, Secure Socket Layer
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