Lesson 2 Vocab 46 - Search Engine Marketing, SEM
Jeweler Website Advisory GroupJoin for Free
First Time Visitors | jWAG Blog & Thoughts | The Daily Golden Nugget (read me)
You are viewing a single article.
Friday, January 22, 2010
Lesson 2 Vocab 46 - Search Engine Marketing, SEM
by Matthew A Perosi, jWAG Founder
This is the term we use when talking about all the efforts involved with optimization, pay per click, writing good page titles, writing good meta descriptions.

SEM also includes the process of getting information about you and your jewelry store published on other websites. As you publish more information about your jewelry store it will also show up in the search engines when someone looks for your name or store name.

More visibility, even if it only publicizes your store name, will ad credibility. You are probably wondering how this additional visibility creates credibility, so let me explain.

Once you start reviewing your website stats you will quickly discover that the most popular "keyword phrase" that creates visitor traffic to your website is actually your jewelry store's own name.

As of right now, when someone searches for your store name, or even your name, they should immediately find your website in the #1 Ranking spot. And if not, you already have some work to do.
The point is, they only find 1 website.

Now imagine how impressive it would be if all 10 listings on that first page were listings, websites or articles about your store. This could include press releases, newspaper interviews, articles you wrote, videos you published, etc. It would be very impressive, and it IS very impressive.

If you would like to see what I'm referring to, try Googling "Jeweler Website Advisory Group" or even my name "Matthew A Perosi" and check out the results.

This entire process is considered Search Engine Marketing.




Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


AT: 01/22/2010 03:14:44 PM   LINK TO THIS ARTICLE
0 Comments:

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
7 8 3 4 7 3 8
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry





Written Lessons
- Facebook -- Your Customers Will Like This
- I Almost Didn't See Ya
- I disagree with INSTORE Mag's idea of single media advertising idea.
- This Just in: Twitter Sells Out, or Now Trending Topics Can Go Up to 11
Advertising Ideas
 
Google Analytics
 
Jewelry Website Design
- Best Way to Layout Jewelry Retail Website?
- Jewelry Website Templates
 
Just Starting Out
- 12 Things to Know Before Creating Your First Jewelry Website
- Building Links to Your Website
- Here's Your Basic Jewelry Website Strategy
- How important is good copy for a web site, and how do you get it?
- How much should jewelers budget for a good web site?
- How much time and effort should go into designing a site?
- Should you have one person do the site, or should you split the work up by areas of expertise?
- Things to think about before you set up a jewelry e-commerce website.
- What are the most challenging aspects of putting a site together?
 
Learning the Basics Course
- Lesson 1 - Introduction & Search Engines
- Lesson 1 - PDF: Introduction & Search Engines
- Lesson 2 - Website Vocabulary Introduction
- Lesson 2 Vocab 01 - Search Engine Optimization, SEO
- Lesson 2 Vocab 02 - 202 Response
- Lesson 2 Vocab 03 - 301 Redirect
- Lesson 2 Vocab 04 - 302 Redirect
- Lesson 2 Vocab 05 - AdSense, Google Adsense
- Lesson 2 Vocab 06 - AdWords, Google AdWords, Pay Per Click, PPC
- Lesson 2 Vocab 07 - Analytics
- Lesson 2 Vocab 08 - Authority Website
- Lesson 2 Vocab 09 - Black Hat
- Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles
- Lesson 2 Vocab 11 - Bot, Spider
- Lesson 2 Vocab 12 - Bounce Rate
- Lesson 2 Vocab 13 - Bread Crumbs
- Lesson 2 Vocab 14 - CAPTCHA
- Lesson 2 Vocab 15 - Cloaking
- Lesson 2 Vocab 16 - Comment Spam
- Lesson 2 Vocab 17 - Content
- Lesson 2 Vocab 18 - Content Management System, CMS
- Lesson 2 Vocab 19 - Conversion Rate and List Building
- Lesson 2 Vocab 20 - Crawl and Indexing
- Lesson 2 Vocab 21 - Delisting, Banned
- Lesson 2 Vocab 22 - Directory
- Lesson 2 Vocab 23 - Firefox Web Browser
- Lesson 2 Vocab 24 - Form
- Lesson 2 Vocab 25 - Hacking, Hacker
- Lesson 2 Vocab 26 - HTML
- Lesson 2 Vocab 27 - Heading
- Lesson 2 Vocab 28 - Hosting
- Lesson 2 Vocab 29 - Hyperlink, Link, Reciprocal Links, Backlink & Inbound Links
- Lesson 2 Vocab 30 - Keyword Phrase
- Lesson 2 Vocab 31 - Keyword Stuffing
- Lesson 2 Vocab 32 - Link Bait
- Lesson 2 Vocab 33 - Link Popularity
- Lesson 2 Vocab 34 - Link Building
- Lesson 2 Vocab 35 - Log File
- Lesson 2 Vocab 36 - Meta Description
- Lesson 2 Vocab 37 - Meta Keywords
- Lesson 2 Vocab 38 - Meta Robots
- Lesson 2 Vocab 39 - Meta Tags
- Lesson 2 Vocab 40 - Organic Listing
- Lesson 2 Vocab 41 - PageRank
- Lesson 2 Vocab 42 - Page Title
- Lesson 2 Vocab 43 - PCI Compliance
- Lesson 2 Vocab 44 - Rank, Ranking
- Lesson 2 Vocab 45 - Return on Investment, ROI
- Lesson 2 Vocab 46 - Search Engine Marketing, SEM
- Lesson 2 Vocab 47 - Sitemap
- Lesson 2 Vocab 48 - Social Media
- Lesson 2 Vocab 49 - SSL Certificate, Secure Socket Layer
- Lesson 2 Vocab 50 - URL
- Lesson 2 Vocab 51 - Usability
- Lesson 2 Vocab 52 - Web Page vs. Website vs. Domain Name
- Lesson 2 Vocab 53 - White Hat
 
Search Engine Optimization
- SEO Introduction
 
Top Lists
 
Website Functionality
- Music on Your Website
Member of Manufacturing Jewelers & Suppliers of America
Jeweler Website Advisory Group