For the absolute newcomer to the internet, the difference between a domain name, a web page and a website might not be clear, so let's explain it.
Your "Domain Name" is your chosen online name. The best option for your first domain name is something that includes your store name.
If your store name is "Nancy's Jewel Shop" then you should try to get the domain name nancysjewelshop.com instead of nancysjewelrystore.com
Your domain name should be chosen to match exactly how your customers refer to you. If at all possible, stay away from strange permutations like the one just explained.
When you hire a web programmer or designer, they will create an entire website according to your request. The "Website" is everything you have online, including your Home Page, Contact Us page, Product Catalog, Photos of Custom Designs, etc. Whatever is uploaded and visible online is part of your "website."
A "Web Page" is an individual page, including the photos and graphics on that single page. Your "Home Web Page" might include a welcome statement, or a mission statement, or a brief comment about your jewelry store. It might also include a few photos of your store, and even your store logo. This page might include 5 photos and information, yet it is still just a single page.
JewelerWebsites.com provides programming and easy way to use a jewelry specific CMS as a jewelry website builder for retail jewelry stores and jewelry manufacturers. All of the information published on jWAG is put to use every day as they create new jewelry websites.
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BEHIND THE SCENES jWAG is Free!
There's a lot of good SEO training stuff out there, but we're the only website who use jewelry terms in our examples...
jWAG is the research and training department of JewelerWebsites.com, and we provide our online training for free. No scam, no gimmick, everything you read on jWAG
is the same SEO and online marketing techniques that we provide our paying customers.
Our Daily Golden Nugget email subscribers are occasionally offered free services so we can evaluate new SEO techniques and emerging web technologies.
A typical SEO firm will request you fill out a "quote form" before they tell you exactly what they do for you or their price. We know that
many of you guys--our readers from the jewelry industry--are cautious about your technology investments and media buying. This is why we've created jWAG, to
help you learn a little and understand what it takes to have a successful jewelry website and online marketing.
With a little SEO knowledge you can better evaluate any SEO firm before hiring them.
Will you have time to do this yourself? Maybe not, but feel free to hire your own in-house web person and give them the job of reading and using jWAG.
That will be much less expensive than hiring us or someone else.
We try to write everything on jWAG so you can easily follow without too much geek speak. All our examples are written using jewelry lexicon so you can use them directly
or copy the techniques directly without rethinking. We hope it's a great time saver.
If you do decide to throw up your hands and give up we'd hope
you give us a call, but before you do, make sure to check out your options from your POS company because they might have an easy beginner website. Another beginner
website could come from one of your jewelry vendors.
When you are ready to use the power of jWAG you should just call JewelerWebsites.com or do a Google search
for "jewelry website design" for the other experts in the jewelry website design industry.
Here are some quick links into JewelerWebsites.com:
