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Thursday, July 08, 2010

How-To Create Articles for Low Budget Advertising

by Matthew A Perosi
This is an expanded lesson relating to article publishing.

So many people say they can't write. I just don't want to hear that because it's a total lie.

Every time a customer comes into your store you have to use some kind of salesmanship to convince them that you are the better jewelry store in town. Sometimes you have to tell a story; sometimes it's just a long descriptive process of the jewelry. This sales process is your key to writing.

Get yourself a digital voice recorder and secretly record yourself talking to a customer. Transcribe your conversation and you can use that in advertising online. The transcriptions will become a set of articles for you. Talking into a voice recorded feels cumbersome at first, but it gets easier the more you do it. After a while you might even find yourself d...
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AT: 07/08/2010 10:36:00 AM   0 COMMENTS
Wednesday, July 07, 2010

I disagree with INSTORE Mag's idea of single media advertising idea.

by Matthew A Perosi
I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."

I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.

Anyway, my feeling is this email from Instore Magazine is totally wrong. You really ...
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AT: 07/07/2010 07:34:45 AM   0 COMMENTS
Friday, January 22, 2010

Lesson 2 Vocab 10 - Blog, Blogging, Blogger, and Articles

by Matthew A Perosi
I previously mentioned Google AdSense and how you could make money if you were a writing publishing your stuff online. What I didn't say before is that the process of writing and publishing online is called "Blogging."

The word "blog" is a portmanteau of the words "web" and "log." In 1997 the process of writing and publishing online was considered a weblog, but then in 1999 it was shortened to just "blog."

Someone who writes and publishes online is called a "Blogger." Every blogger of course needs their own "Blog." Each time you publish into your blog it is referred to as an entry... as in a journal entry.

One of the original blogging website is called LiveJournal. They created their name and their system for people who keep daily journals and want to publish them online.

Although LiveJournal pa...
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AT: 01/22/2010 01:40:25 PM   0 COMMENTS
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