I have to disagree. Instore Magazine publishes an email every day with their tips for that day. In today's tip, July 7, 2010 they say "Dominating a single medium, whether it's print, radio, telemarketing or direct mail, can be much more powerful than spreading your message thinly across several different media. This is especially true if you have a very targeted consumer base."
I've learned that concepts of internet marketing are not new, in fact the same marketing ideas for the internet have been around for centuries and used in all other advertising methods. However, when we use these techniques on the internet we can measure response rates in a matter of days rather than the previous months or years that you had to wait.
Anyway, my feeling is this email from Instore Magazine is totally wrong. You really need to ... VIEW FULL ARTICLE
At the beginning of this Lesson I talked about Analytics and how you need to learn to read the reports from your website. I described how every visitor to your website leaves footprints of their actions. Those footprints are saved as plane text in what we call a "Log File" on your website. It's usually saved in a "logs" directory.
Ask your website hosting company for help finding your log file and reading the statistics generated every day from that file.
... VIEW FULL ARTICLE
Building a website is only the beginning of what you need to do for success while using internet tools. If you truly want to achieve online success, you need to establish some type of marketing online which you can either manage yourself or hire professional service providers.
What exactly is SEO? Search Engine Optimization is the term used to describe the process of optimizing a website for better organic listings on the left hand side of the search engine results page (known as a SERP). The search engines read your website and use your naturally written website copy to determine how to rank your site.
The best ranking is achieved through a combination of several fine tuned factors such as keyword research, rewriting pages on your site to match the keywords, correct website layout and proper use of various HTML ... VIEW FULL ARTICLE
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