Filter Articles By Topic: "Training Videos"

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Original Air Date: Sunday August 29, 2010 @ 2pm Eastern

Reinforcing what we've learned during our Google setups, how you can benefit from the rights and wrongs along the way. Also we answer YOUR QUESTIONS... plus anything else we feel needs to be said!



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Original Air Date: Saturday August 28, 2010 @ 10am Eastern

Demonstrations include marketing directly towards out-your-door cellphone marketing plus cellphone based social networks that you should be advertising on.

Check-in location based services are reviewed: Brightkite, DeHood, Whrrl, Gowalla, Foursquare, Facebook Places, Yelp, Loopt, MyTown

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Original Air Date: Friday August 27, 2010 @ 12:30pm Eastern

What they see is what they want... to buy later. We present new ideas on successful wish list techniques and marketing for mobile devices.



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Original Air Date: Thursday August 26, 2010 @ 12:30pm Eastern

Setting up a Twitter, how and what a Tumbler works as, and how you can use your cell phone from anywhere to make connections with your social media audience--and not appear like you're wasting time.



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Original Air Date: Wednesday August 25, 2010 @ 12:30pm Eastern

Status updates, photography, videos... customer/salesperson boundaries... Part 2 of our Facebook experience.



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Original Air Date: Tuesday August 24, 2010 @ 12:30pm Eastern

How can a jewelry store truly benefit from a social media site that's full of games, silly groups, and... a perpetually captive audience. Hmm. Business accounts, personal accounts, fan pages, Policies Everyone Ignores, usernames, and getting people want to read what you write!



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Original Air Date: Monday August 23, 2010 @12:30pm Eastern

See how .mobi websites work and why it's becoming it's an essential part of website creation. Plus: QR Codes.



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Original Air Date: Sunday August 22, 2010 @ 2pm Eastern

A newsletter tells your customers the goings-on of your business so that they will feel welcome to visit and see your selection of merchandise. You will also be able to expand upon trusted information your customers already go you for (the 4 Cs, gemstone information) and become even more of an authority--in their mailbox.



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Original Air Date: Saturday August 21, 2010 @ 10am Eastern

Yes, you do need these stinkin' badges! PCI Compliance is the bane of most eCommerce websites and we'll go into how you need to protect yourselves and your customers.



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Original Air Date: Friday August 20, 2010 @ 12:30pm Eastern

What is a blog and how is different than a newsletter or an article archive? How will you utilize the format and how consistent should you be with the content you create?



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Original Air Date: August 19, 2010

jWAG on Film! While discussing how you can get quick, easy, and cost-effective videos online, we cover YouTube in depth, the FlipCam technology, and tips and ideas to use both.




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Original Air Date: August 18, 2010

Part 2 of our SEO project, we approach the subject of catalog pages and further delve in pages dedicated to designers.



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Original Air Date: August 17, 2010

We get a status update of our Google Places account to see how it's faring. Also, we begin work on search engine optimization, modifying title tags, keywords (and explaining why not to bother), and different "follow" tags that serve different search engine functions.



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Original Air Date: August 16, 2010

We explore the set-up process of Google Places and how it functions on different formats, including iPad and iPhone.

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Original Air Date: August 15, 2010

Another essential walk-through on the hows and whys of the Google Webmaster Tools.



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Original Air Date: August 14, 2010

We go through every area of Analytics, showing to to access them and the basics of what you can do with them. This is an essential beginner's step towards learning Analytics that every jeweler should understand and respect its value.



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Original Air Date: August 13, 2010

We begin our first session with an overview on what we are going to cover during the following 16 days (17 total).

We also create our first Google account that coincides with the demonstration website we've set up, PerosiJewelers.com This way we can actively see what our efforts bring forth when modifying our website titles and descriptions for each of our pages of content.



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