Need New Jewelry Website
Jeweler Website Advisory GroupJoin for Free
First Time Visitors | jWAG Blog & Thoughts | The Daily Golden Nugget (read me)
Monday, November 02, 2009
Need New Jewelry Website
by Matthew A Perosi, jWAG Founder
This email cam to me tonight. This is rather typical of the questions people ask me and it's worth while to post the answer here for everyone.
Hello Matt, I had your email address from a while ago when we met.

I would like to create a website using one of your templates. I have never made a website before so all of your help is appreciated. You have so many templates available so what I want to do is recommend a site that I would want mine to look like and you can let me know if you have any similar. A site that I like is:

The only difference I am looking for is I wouldn't want the categories on the front page (at the bottom with the jewelry pictures) to be at the bottom. I would want those in the middle where currently they have their logo and new arrivals etc. I hope this makes sense.

Please let me know if you have a template with a similar format.

I would also need the ability to import all of my products using an excel spreadsheet and have the ability to update the products as needed using an excel spreadsheet.

I appreciate your help and look forward to hearing back from you.

Thank you,

Thank you for contacting me again.

Our templates are available for anyone to purchase when they are venturing out on their own to create a website without our help.

But they are only templates, in that you have PhotoShop files and HTML pages available in the template. But there is still a lot of work to create a website.

You would need to know web programming and how to use Dreamweaver, and you need to know how to use at least Photoshop CS3, and most of the time you also need to know Flash CS3

So many people get stuck looking at the templates in the "jewelry" category. There are thousands available and I admit that I don't know them all myself. You should consider looking into another template category if you can't find exactly what you are looking for in the jewelry category.

We don't provide support on the purchased templates. We sell them as is.

I see that you have an eBay store and that your domain name is pointing to it. Are you trying to move away from your eBay store? May I assume you are looking to put together a jewelry website to sell your merchandise through?

I know from experience that ebay stores are very difficult to manage, but you should know that even if you create a totally new site for your domain name it will still take a lot of time to manage. Once out on your own you will need to do a lot of SEO work on your website and internet marketing. IT WILL TAKE A LONG TIME.

Even if you hire, or some other website firm, it will take a long time to get yourself noticed in the search engines and it will take a lot of long hours to do it. How many hours? Probably 1 or 2 hours each and every day for 3 months. The key to SEO is long term consistency. You can't do all the work in the first week and then sit back and wait, that's what the illegitimate stores do and Google knows that. You have to do the work slowly over time. Listen, Google understands that we all have lives to live, and the Google Engine looks for consistent behavior over time which would indicate a normal human is trying their best to slowly build their site. Think of it this way, only a scam artist with a get rich quick scheme is going to insist that you do the SEO job over night. Google understands this mentality, and they filter those websites out.

So here's what you need to do for yourself. You can buy one of those templates on your own, but first you should consider what shopping cart system you are going to use, what hosting service you are going to use, what credit card processing system you need to use, what content management system (CMS) you want to learn and use... there are literally thousands of ways you can put your website together on your own. It all depends on your own level of skill. You at least need to figure out what CMS and shopping cart you are using. Some of those templates will plug right into various systems without any effort. But most will require many many hours of Photoshop and Dreamweaver work.

If all this sounds daunting, it's because it *is* daunting. If you want to do it right you need to put a lot of time into it, just like you need to put time into running a real brick and mortar store. Building a website is easy if you are technically adept and have the time to do it... time being the key word... If you don't have the time to do it yourself then you need to hire someone.

Take your time and looking for someone to help you program your site. They need to be able to work with you and follow your directions. They also need to know what they are doing. Please don't hire a first timer right from college or a trade school. You will be wasting your money if the person does not have 3 or more years experience with ecommerce. Your hired programmer needs to anticipate your needs just take care of the little things without you needing to say "please cross the T's and dot the I's"

On the other hand, if you have the money to commit to your online store, you should hire an established firm. But expect to spend $10,000 in the first year. Take an honest look around, search Google for jewelry website design or programming. If you'd like to hire us, give us a call.

Thank you,

AT: 11/02/2009 10:21:22 PM   LINK TO THIS ENTRY

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Need New Jewelry Website

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
6 6 2 8 3 1 7 0
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry

July 2014
Mike Michalowicz: Entrepreneurial Jedi Master
November 2013
Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday
July 2013
Cost of Doing Business Survey
February 2013
Instore 'Worksmart' is 'Workdumb' Today
January 2013
The Top 10 Landed Daily Nuggets of 2012
The Top 10 Most Read Daily Nuggets of 2012
October 2012
Your Jewelry Store was Deleted From Apple Maps on the iPhone 5
January 2012
The Best Daily Golden Nuggets of 2011
October 2011
Stauer's New Website
September 2011
Red Carpet Jewelers: Going once...going twice...SOLD!
August 2011
SEO's and Weasel Words
Red Carpet Jeweler: Leave it to the Royals!
Red Carpet Jeweler: Real life love duet!
July 2011
Red Carpet Jeweler: American Idol Winner living the "American Dream."
You Can Lead a Jeweler to Water
Red Carpet Jeweler: Jewelry fit for a Royal
Red Carpet Jeweler: Summer's the perfect time to "go green!"
Red Carpet Jeweler: Country Lovin'!
June 2011
Red Carpet Jeweler: Summer Loving!
Red Carpet Jeweler: Once again, LESS IS MORE!
Red Carpet Jeweler: June weddings? How about June proposals?!
May 2011
Red Carpet Jeweler: This one's going to be hard to "keep up with!"
Red Carpet Jeweler: 2011 Billboard Music Awards Red Carpet
Red Carpet Jeweler: Amazing Race wed with ArtCarved!
April 2011
Red Carpet Jeweler: The Royal Jewelry!
Red Carpet Jeweler: Love is "springing" up all over the place!
Red Carpet Jeweler: Engagements spring up again!
Red Carpet Jeweler: This ring packs more than a Sucker Punch!
March 2011
Red Carpet Jeweler: Elizabeth Taylor - Top 5 most adored jewelry piecies
Red Carpet Jeweler: Can diamonds improve your golf game?
Red Carpet Jeweler: The Bachelor breaks the (imaginary) bank
Red Carpet Jeweler: Jennifer Lopez rocks out in Swarovski!
Red Carpet Jeweler: Glam up your iPhone?
Red Carpet Jeweler: Just in time for March....
Red Carpet Jeweler: The new 'face' of Vivienne Westwood's palladium collection
Red Carpet Jeweler: Who wore Platinum?
February 2011
Red Carpet Jeweler: A different way to "Go Green!"
Red Carpet Jeweler: Unique Oscar jewelry for the win!
Red Carpet Jeweler: Angelina Jolie designs diamonds for Brad Pitt
Red Carpet Jeweler: Will Paris get the question popped?
Red Carpet Jeweler: Everything old is new again.
Red Carpet Jeweler: 2011 Grammy Awards
Red Carpet Jeweler: Kim Kadashian presents "Belle Noel"
January 2011
Red Carpet Jewelers: Love and Diamonds! Who can think of a better combination?
Red Carpet Jewelers: 'Stephanie' is all grown up!
Red Carpet Jeweler: Black Swan with mega bling!
Red Carpet Jeweler: Big is big on the red carpet!
Red Carpet Jeweler: David Yurman was quite popular at the Golden Globes!
Red Carpet Jeweler: Natalie Portman is carrying a baby AND a huge rock!
Red Carpet Jeweler: Yep. Another engagement.
Red Carpet Jeweler: Kirk Kara offers one couple a very "Fair Wedding" indeed!
Red Carpet Jeweler: That's one way to "ring" in the New Year!
One SEO Book to Rule Them All
Red Carpet Jeweler: Snooki rings in the New Year with her own pendant
December 2010
Red Carpet Jeweler: Custom Designs are going strong!
Red Carpet Jeweler: Seriously, what's Hollywood putting in the water these days?
Red Carpet Jeweler: PANDORA on ice!
Red Carpet Jewelers: Tis the get engaged!
Red Carpet Jewelers: Pink Diamonds? Why yes, I would love some!
Spotlight on Jeweler Review Services - postcards 12/6 -12/13
Red Carpet Jewelers: Don't Let the Weather Stand in the Way of Style!
November 2010
Red Carpet Jewelers: Seriously, don't go overboard!
Red Carpet Jewelers: This holiday season, the stars follow the golden rule!
Red Carpet Jewelers: Tis the say "Yes!"
Red Carpet Jeweler: The Big, Bold, and Short!
Red Carpet Jewelers: Love is in the air...and diamonds are coming along with it!
Red Carpet Jeweler: Big, Bold Braids are Beautiful!
Red Carpet Jewelers: Vogue goes Neutral
Red Carpet Jeweler: Ralph Lauren Fine Jewelry Collection
Red Carpet Jeweler: Add some color to your life the celebrity way!
Red Carpet Jeweler: When you wish upon a star...
Red Carpet Jeweler: Michelle Obama's Brooch
New Search Engine Awakens: Blekko
Red Carpet Jeweler: Hilary Duff the picture of Health in Alwand Vahand
October 2010
Facebook is PR10
INSTORE Magazine: Tech Reader Beware
Spotlight on Jeweler Review Services - postcards 10/4-10/15
Google AdPlanner- Q&A Series, Jewelry Online Marketing
Red Carpet Jeweler: Barbie + Breast Cancer Charity + Bling = Brilliant!
British Airways Flight Delays
Red Carpet Jeweler: The Power of Pink
Spotlight on Jeweler Review Services - postcards 9/18-10/2
September 2010
Red Carpet Jeweler: Answering the Age Old Question
Red Carpet Jeweler: Jewelry Box Musts
Red Carpet Jeweler: Unusual Accessories
Red Carpet Jeweler: A New Designer Takes Wing
Red Carpet Jeweler: Fashion and Jewelry for Cancer Research
Red Carpet Jeweler: Black Is Back
Red Carpet Jeweler: Going Retro
Red Carpet Jeweler: Stackable Jewelry is a big hit!
Spotlight on Jeweler Review Services - postcards 9/2 - 9/17
August 2010
Spotlight on Jeweler Review Services - postcards 8/19 - 8/25
July 2010
Enhancery has the "wow" factor!
Google Maps can drive visitors directly to your doorstep, literally.
Great INSTORE Mag online article
June 2010
A happy customer says shopping at Confer's "is always a great experience."
Bella Jewelers has "customers for life!"
Mark Schneider Design
March 2010
Learning the Basics - Lesson 2 MP3, Part 3 Posted
February 2010
Learning the Basics - Lesson 2 MP3, Part 2 Posted
Learning the Basics - Lesson 2 MP3 Posted
January 2010
Learning the Basics - Lesson 2 Posted
Learning the Basics - Lesson 1 Posted
November 2009
Beautiful Jewelry Web Site Design
Interview for Colored Stone Magazine.
Need New Jewelry Website
Member of Manufacturing Jewelers & Suppliers of America
Jeweler Website Advisory Group