Their new website was launched on October 20, 2011.
www.stauer.com
Take a look at the product catalog. The photos are compelling, the descriptions are completely alluring. You better turn on a stop watch before clicking that link because time will FLY!
This website has previous successful history because it's a PR5, but the Alexa ranking in the past 4 days has gone through the roof to the 18,471 most popular website in the USA.
There was a 1200% rise for "stauer jewelry" in search, which is how I just found it in Google Insights.
Takeaways:
Photos: Basically... another very successful site that does not use white backgrounds
Descriptions: Wow... everything has a story!
This is a good learning lesson for any retail jeweler or jewelry e-tailer. Look at their website and also look through our lessons on jewelry photography and product description writing.
