If you're trying to find a new line to carry in your store I whole heartedly recommend Mark Schneider Designs. But my recommendation does not come because of the countless awards they have won (which you can see here) or the quality, or price point or anything else you might consider as a retail jewelry store owner.
This was a large topic of discussion during our live training event on March 5, 2010. (We included the video on the Extras DVD of you were lucky to get it with your order.)
My recommendation comes strictly on the basis that they know what they are doing with online advertising. Now, that's not even to say that I am looking at their website, or following them on Twitter, or that I Like them on Facebook (okay, yes I do all 3) but rather it's simply because in my monthly network tracking in my server room I ALWAYS see their name as a lead source.
They're marketing strategy is so effective that they drive consumers to their website and then push them out to jewelry store website. Every single jewelry website I host gets at least 6 sales leads a month from the "Find a Jeweler"/"Enter Zip Code" feature on the markschneiderdesign.com website.
I will give them one demerit though. Their new website is really beautiful, but it's obvious that they designed it with a full size PC in mind. When you look at the website from a normal size monitor you can see the header, the large Flash banner and the information on the lower part of the home page. The problem with this beautiful design is that there are 20 million iPhone users surfing Facebook that can't see the Flash banner, and there are more than 3 million users with those small netbook computers using smaller screens. Since their marketing is always ahead perhaps they are developing a .mobi website right now and I just spoke too soon… But I digress as usual.
In any case, if you want a good source for extra sales give Mark Schneider Designs a call and do whatever it takes to carry their line in your store.
The internet marketing guys working for Mark Schneider Designs are well worth the cost. I wish a few other jewelry manufacturers would take lessons from them.
