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Thursday, October 04, 2012by Matthew Perosi
On September 21 Apple released it's iPhone 5 and iOS 6 with a lot of fanfare. On the same day all around the world millions of people picked up their new phone and immediately started playing with it.
Apple was touting the new Apple Maps which would now provide spoken turn-by-turn directions. Unfortunately this new Maps App turns out to be a complete dud, to the point that the CEO of Apple issues a public apology for the disastrous results.
The previous versions of iOS (the operating system that runs on the iPad, iPod, and iPhones) use Google's Map technology. Google spent a lot of time and money building Maps during the last 10 years, but because of a company disagreement Apple turned their back on one of the best mobile technologies out there.
As we now know, Apple didn't tell Google that they were being replaced. Google only found out when the official iOS 6 announcement was made. In its place Apple rushed to cobble together a new Maps app using the TomTom GPS for the map. Apple then purchased a hotel database from one company, a restaurant database from another, and then a general business listing database from a third company.
Unlike Google's philosophy to gather as much data as possible from multiple data sources, Apple just didn't have time to do it. The results are abysmal... Sure turn by turn spoken directions are available if you have a specific address, but don't expect to find your jewelry store listed in TomTom.
This is a crisis. Your business will lose local visibility every time someone upgrades to iOS 6 or buys a new iPhone. Take a look at the screen shot to the right. It shows the jewelry store Arthur Groom & Co. listed on Google Maps, but it's missing on the Apple Maps. In fact you can clearly see all the other missing businesses too.
After some searching I found THE company that can fix the problem. I won't mention their name publically, but if you send me an email directly I will give you their website link. They charge $297 per year to include your business listing to Apple, TomTom, and to 155 other business directories. Places like Foursquare, MerchantCircle, TripAdvisor, and YellowBook.com.
After a long telephone call with them I've arranged for Jeweler Websites, Inc. to become a data provider for jewelry stores. They will offer special deals to any jewelry store that use us to manage their data. We in turn would review the information for quality and submit it to them.
The first special deal is a 2nd-Year FREE. Any jeweler that wants to get back into the new iPhone Maps app can pay $297 for the first year's listing and maintain their listing for a total of 2 years.
Regretfully there's no way around this. If you want your business listed in Apple's new Maps App you have to pay the gatekeeper. This is not a free service like it is in Google Maps.
To take advantage of this 2nd-Year FREE offer please call 888-872-0274
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