Since I spent a lot of time covering Landing Pages in 2012 I would like to present the top 10 Daily Nuggets that attracted website visitors. This is the list of Nuggets people most often landed on, which also could mean that these are the top 10 topics that jWAG helped people with in 2012.
Surprisingly enough, none of these Nuggets were written in 2012. The first one on the list was written in 2010 and the rest were all written in 2011.
July 27, 2010
What are those square dot-like bar codes becoming so popular?
I couldn't be more proud of this Daily Golden Nugget. Why? Because this is actually Nugget #2 that I wrote from a hotel room while vacationing around France. I had been dabbling with QR Codes myself since 2007, but few people had smartphones back then and only techo-geeks would even attempt to scan them in the USA. Google also tried to push them heavily in 2010, they even went so far as to mail out more than 100,000 QR Codes to popular stores to put in their front window. But alas, QR Codes just didn't catch on in the USA until 2012. I'm happy to report that my mother got a smartphone in December 2012 and she's been scanning every QR Code she can find. If she's doing it, you can believe that your customers are doing it too. The QR Code wave has arrived in the United States.
September 21, 2011
Black Hat SEO: Engagement Ring Keyword Stuffing Example
A lot of Black Hat SEO techniques finally got nullified in 2012 with the appearance of Google's pets... Panda and Penguin. This example shows what keyword stuffing looks like and explains how to avoid it.
September 20, 2011
Black Hat SEO: Explaining Hidden Text
Another popular landing page Nugget this year was about Black Hat hidden text technique. This technique hasn't worked for quite some time, even before the date of this Nugget. The popularity of this post was strong throughout the entire 2012 year, but gained popularity in the summer months, which was strangely long after the appearance of Google Panda and Penguin. Read about it here.
September 27, 2011
Black Hat Doorway Pages vs. White Hat Landing Pages
This discussion of older black hat techniques was the 4th most popular landing page in 2012. Explained in this Daily Nugget were the details of how bad SEO companies were building pages on a website to attract search engines but annoy visitors. Thankfully this technique was also squashed by Google's filters.
July 28, 2011
Meta Descriptions are Your Online Jewelry Window Displays
The discussion within this Nugget talks about how increasing the popularity of your website goes further than search engine optimization process. Meta descriptions are an intrigal method of getting people to click to you website, and they need to be written correctly.
May 13, 2011
YouTube has changed a lot since this Nugget was written, most notably is the use of the big red play button! Seriously though, it's still important to transcribe your YouTube videos.
September 14, 2011
Bold vs. Strong HTML Example for Jewelers
No one talks about simple SEO techniques like this any more. The difference between the HTML bold tag and the HTML strong tag were in a bit of a debate for a while, but then Matt Catts published a home video to explain that both uses were valid. This was an example of how
August 11, 2011
Writing Successful Product Descriptions for Jewelry Website
It's a common mantra around our office that the online jewelry catalog works very well when you write long product descriptions. This Nugget explains a little about product details and a little about the SEO strategy to get a web page highly ranked in the Google SERP.
June 15, 2011
Ideas for Succeeding with Groupon
Oh boy, Groupon certainly was a hot topic in the months leading up to the summer of 2011, but so many people were losing money with the Groupon offers. This Nugget explained how you could potentially succeed when using discounts as a lead generation method. It's all in the up-selling.
October 14, 2011
Holiday 2011 Run-Up: Cyber Monday Email Ideas
As part of our Run-Up series for the 2011 Holiday Season we wrote several Nuggets with specific details on how to increase sales through the holidays. This particular one was a detailed account of Cyber Monday email subject lines and associated ideas.