On Monday this week I received an email from Tony Seideman. He's doing an article for Colored Stone Magazine about how jewelers should design and build their web sites.
I have a telephone call scheduled for this afternoon, but before that he asked me the following questions:
-- How much should jewelers budget for a good web site?
-- How much time and effort should go into designing a site?
-- What are the most challenging aspects of putting a site together?
-- Should you have one person do the site, or should you split the work up by areas of expertise?
-- How important is good copy for a web site, and how do you get it?
I've posted the answers in the written jeweler website lessons area for all everyone to see. You don't need to log in to see my replies. It will be interesting to read the final article, but I don't know when it will be published.