SEO's and Weasel Words
Jeweler Website Advisory GroupJoin for Free
First Time Visitors | jWAG Blog & Thoughts | The Daily Golden Nugget (read me)
Monday, August 29, 2011
SEO's and Weasel Words
by Matthew A Perosi, jWAG Founder
Every morning I receive Instore Magazine's Work Smart Tip of the Day email. These tips are very brief and take only a few seconds to read.

Generally they are good and I recommend all jewelers to signup for more junk in their inbox ;-) All joking aside, you really should sign up for them and then ACTUALLY READ them every day.

BTW, if you are reading this and you sign up for Instore's tips then please sign up for the jWAG Daily Golden Nugget too.

Here's this morning's Tip (#171 August 29, 2011)
Avoid weasel words like may, might, could...
WHY? Because they suggest to your customer that you’re not confident in what you're saying.
HOW? Use alternatives such as "definitely," "we will," "I know" and "consider it done."
(read this tip on the Instore website)

Since I'm in the SEO and website business I'd just like to point out that "weasel words" are used all the time by myself, my team and all of my industry peers.

It's not that we don't know what we're talking about, it simply that the game changes every day and we cannot guarantee that what we say today will be valid tomorrow.

Take our Daily Golden Nuggets, for example, they are absolutely loaded with coulds, shoulds, cans, should nots, dos and don'ts; but normally we are prevented from using absolutes in our education.

It's not that we don't want to, it's simply that if we do then the Federal Trade Commission will always want us to back up our claims with published research data. Although we've love to do that we are prevented by either confidentiality issues or, even more importantly because past success never dictates future success when using the same methods.

When you are looking to hire any website company, SEO company, internet marketing company you shouldn't base your determination on their past success, but rather on the methods they use.

Don't discredit an SEO because they use weasel words, because they might just be covering their ass against FTC regulations. On the other hand they might be covering their ass because they are clueless. You have to determine which "CYA" they are worried about.

On the other hand, please run as fast as you can from any SEO company that does use absolute terminology.

Phrases to watch out for when hiring an SEO:
"We guarantee 1st page placement."
"We guarantee we will increase your mailing list."
"We guarantee 1000 backlinks each month."
"We guarantee increase of visitors."
"You will increase online sales."

Sure, someone can make such grandiose claims, but will all the increased links, visitors, signups and page 1 placement be worth anything?

There are ways to do it right and provide absolutes, but I've never met a retail jeweler, jewelry vendor or even a jewelry trade organization that had the intestinal fortitude to commit a large enough marketing budget to do it correctly and achieve those absolutes.

With more than 400 educational articles published here on jWAG, I hope the readers here do under understand the difficulty of getting internet marketing to work.

</soapbox>

Thanks for reading
-Matthew Perosi




AT: 08/29/2011 08:37:43 AM   LINK TO THIS ENTRY

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


1 Comment on SEO's and Weasel Words

Anonymous said...
I really appreciate your post and you explain each and every point very well.Thanks for sharing this information.And I'll love to read your next post too.

Regards

Mcx Tips, mcxbhavishya.com
10/21/2011 at 07:42:58
Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
9 8 3 8 9 8 5 4
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry





Reader's Favorite Blogs
Recent Hits All Time Matt's Favorites

July 2014
Mike Michalowicz: Entrepreneurial Jedi Master
November 2013
Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday
July 2013
Cost of Doing Business Survey
February 2013
Instore 'Worksmart' is 'Workdumb' Today
January 2013
The Top 10 Landed Daily Nuggets of 2012
The Top 10 Most Read Daily Nuggets of 2012
October 2012
Your Jewelry Store was Deleted From Apple Maps on the iPhone 5
January 2012
The Best Daily Golden Nuggets of 2011
October 2011
Stauer's New Website
September 2011
Red Carpet Jewelers: Going once...going twice...SOLD!
August 2011
SEO's and Weasel Words
Red Carpet Jeweler: Leave it to the Royals!
Red Carpet Jeweler: Real life love duet!
July 2011
Red Carpet Jeweler: American Idol Winner living the "American Dream."
You Can Lead a Jeweler to Water
Red Carpet Jeweler: Jewelry fit for a Royal
Red Carpet Jeweler: Summer's the perfect time to "go green!"
Red Carpet Jeweler: Country Lovin'!
June 2011
Red Carpet Jeweler: Summer Loving!
Red Carpet Jeweler: Once again, LESS IS MORE!
Red Carpet Jeweler: June weddings? How about June proposals?!
May 2011
Red Carpet Jeweler: This one's going to be hard to "keep up with!"
Red Carpet Jeweler: 2011 Billboard Music Awards Red Carpet
Red Carpet Jeweler: Amazing Race wed with ArtCarved!
April 2011
Red Carpet Jeweler: The Royal Jewelry!
Red Carpet Jeweler: Love is "springing" up all over the place!
Red Carpet Jeweler: Engagements spring up again!
Red Carpet Jeweler: This ring packs more than a Sucker Punch!
March 2011
Red Carpet Jeweler: Elizabeth Taylor - Top 5 most adored jewelry piecies
Red Carpet Jeweler: Can diamonds improve your golf game?
Red Carpet Jeweler: The Bachelor breaks the (imaginary) bank
Red Carpet Jeweler: Jennifer Lopez rocks out in Swarovski!
Red Carpet Jeweler: Glam up your iPhone?
Red Carpet Jeweler: Just in time for March....
Red Carpet Jeweler: The new 'face' of Vivienne Westwood's palladium collection
Red Carpet Jeweler: Who wore Platinum?
February 2011
Red Carpet Jeweler: A different way to "Go Green!"
Red Carpet Jeweler: Unique Oscar jewelry for the win!
Red Carpet Jeweler: Angelina Jolie designs diamonds for Brad Pitt
Red Carpet Jeweler: Will Paris get the question popped?
Red Carpet Jeweler: Everything old is new again.
Red Carpet Jeweler: 2011 Grammy Awards
Red Carpet Jeweler: Kim Kadashian presents "Belle Noel"
January 2011
Red Carpet Jewelers: Love and Diamonds! Who can think of a better combination?
Red Carpet Jewelers: 'Stephanie' is all grown up!
Red Carpet Jeweler: Black Swan with mega bling!
Red Carpet Jeweler: Big is big on the red carpet!
Red Carpet Jeweler: David Yurman was quite popular at the Golden Globes!
Red Carpet Jeweler: Natalie Portman is carrying a baby AND a huge rock!
Red Carpet Jeweler: Yep. Another engagement.
Red Carpet Jeweler: Kirk Kara offers one couple a very "Fair Wedding" indeed!
Red Carpet Jeweler: That's one way to "ring" in the New Year!
One SEO Book to Rule Them All
Red Carpet Jeweler: Snooki rings in the New Year with her own pendant
December 2010
Red Carpet Jeweler: Custom Designs are going strong!
Red Carpet Jeweler: Seriously, what's Hollywood putting in the water these days?
Red Carpet Jeweler: PANDORA on ice!
Red Carpet Jewelers: Tis the season...to get engaged!
Red Carpet Jewelers: Pink Diamonds? Why yes, I would love some!
Spotlight on Jeweler Review Services - postcards 12/6 -12/13
Red Carpet Jewelers: Don't Let the Weather Stand in the Way of Style!
November 2010
Red Carpet Jewelers: Seriously, don't go overboard!
Red Carpet Jewelers: This holiday season, the stars follow the golden rule!
Red Carpet Jewelers: Tis the season...to say "Yes!"
Red Carpet Jeweler: The Big, Bold, and Short!
Red Carpet Jewelers: Love is in the air...and diamonds are coming along with it!
Red Carpet Jeweler: Big, Bold Braids are Beautiful!
Red Carpet Jewelers: Vogue goes Neutral
Red Carpet Jeweler: Ralph Lauren Fine Jewelry Collection
Red Carpet Jeweler: Add some color to your life the celebrity way!
Red Carpet Jeweler: When you wish upon a star...
Red Carpet Jeweler: Michelle Obama's Brooch
New Search Engine Awakens: Blekko
Red Carpet Jeweler: Hilary Duff the picture of Health in Alwand Vahand
October 2010
Facebook is PR10
INSTORE Magazine: Tech Reader Beware
Spotlight on Jeweler Review Services - postcards 10/4-10/15
Google AdPlanner- Q&A Series, Jewelry Online Marketing
Red Carpet Jeweler: Barbie + Breast Cancer Charity + Bling = Brilliant!
British Airways Flight Delays
Red Carpet Jeweler: The Power of Pink
Spotlight on Jeweler Review Services - postcards 9/18-10/2
September 2010
Red Carpet Jeweler: Answering the Age Old Question
Red Carpet Jeweler: Jewelry Box Musts
Red Carpet Jeweler: Unusual Accessories
Red Carpet Jeweler: A New Designer Takes Wing
Red Carpet Jeweler: Fashion and Jewelry for Cancer Research
Red Carpet Jeweler: Black Is Back
Red Carpet Jeweler: Going Retro
Red Carpet Jeweler: Stackable Jewelry is a big hit!
Spotlight on Jeweler Review Services - postcards 9/2 - 9/17
August 2010
Spotlight on Jeweler Review Services - postcards 8/19 - 8/25
July 2010
Enhancery has the "wow" factor!
Google Maps can drive visitors directly to your doorstep, literally.
Great INSTORE Mag online article
June 2010
A happy customer says shopping at Confer's "is always a great experience."
Bella Jewelers has "customers for life!"
Mark Schneider Design
March 2010
Learning the Basics - Lesson 2 MP3, Part 3 Posted
February 2010
Learning the Basics - Lesson 2 MP3, Part 2 Posted
Learning the Basics - Lesson 2 MP3 Posted
January 2010
Learning the Basics - Lesson 2 Posted
Learning the Basics - Lesson 1 Posted
November 2009
Beautiful Jewelry Web Site Design
Interview for Colored Stone Magazine.
Need New Jewelry Website
Member of Manufacturing Jewelers & Suppliers of America
Jeweler Website Advisory Group