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Sunday, October 24, 2010

INSTORE Magazine: Tech Reader Beware

by Matthew A Perosi
So INSTORE Magazine is supposed to be the current industry best source for information, right? Every jeweler we know swears by the magazine for its fresh take on things and business worthy information.

Unfortunately, they are a print magazine, and that means by the time their magazine is mailed out they run the risk of their information being out of date. Staff writers tend to do what they were trained to do. That is to say, when they need input on a topic they seek out sources for information, except there's just never enough time to provide investigative reporting or to cooperate their first source.

Let me add another caveat here before I tell you why I'm upset. I do enjoy my monthly infusion of INSTORE Magazine information, and I've had the pleasure of and editorial and interviews with Trace Shelton. I also ...

AT: 10/24/2010 01:24:14 AM   0 COMMENTS
Tuesday, June 01, 2010

Mark Schneider Design

by Matthew A Perosi
If you're trying to find a new line to carry in your store I whole heartedly recommend Mark Schneider Designs. But my recommendation does not come because of the countless awards they have won (which you can see here) or the quality, or price point or anything else you might consider as a retail jewelry store owner.

This was a large topic of discussion during our live training event on March 5, 2010. (We included the video on the Extras DVD of you were lucky to get it with your order.)

My recommendation comes strictly on the basis that they know what they are doing with online advertising. Now, that's not even to say that I am looking at their website, or following them on...

AT: 06/01/2010 11:01:21 AM   0 COMMENTS
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