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Friday, November 08, 2013

Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday

by Matthew Perosi
Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday hermann-rorshachAt first I thought I saw a cat, then a tree stump. No... it really was a garden gnome!

Google honored the 129th birthday of the Swiss psychiatrist Hermann Rorschach with an interactive doodle showing various ink blots.

We called them "Rorschach tests" when I was young, and I was always afraid I was going to fail it. Some time later it was more common to just call them "inkblot tests." Perhaps Rorschach was too difficult for Americans to say?

Time passes much too q...

AT: 11/08/2013 10:50:00 AM   0 COMMENTS
Tuesday, January 04, 2011

One SEO Book to Rule Them All

by Matthew Perosi
I've decided to bring in the New Year with a pretty challenging task over in the jWAG offices. I'm riffling through our collection of webmaster and SEO magazines, re-watching hours and hours of training videos and pouring over our own mountain of what is now 8 years of analytical data.

What's my goal? I'm compiling a massive list of SEO techniques and directions.

Honestly, with our recent realization of the incorrect usage of rel=nofollow that we mentioned in yesterday's Daily Gold Nugget, I realized I needed to compile a book of verified SEO notes. Sort of like an SEO training and consulting book to rule them all!

For a long time now my philosophy has been "think for yourself, question authority." Basically that means you should not blindly trust anything that someone tells you if there is at all the...

AT: 01/04/2011 06:04:40 AM   0 COMMENTS
Monday, November 01, 2010

New Search Engine Awakens: Blekko

by Matthew A Perosi
I have many colleagues within the internet marketing business.

Many times I participate in forums where they talk about "spinning" articles in order to create more content on the web with links back to their websites. I've been saying for quite some time that all this spinning is nothing more than spam website content and eventually someone will come up with a way to filter it.

Enter Stage Left:

Perhaps Google will learn this importance and figure out a way to do it. Unfortunately that means many of my friends will suddenly be out of business.

Nothing is better than original, human written content... written by someone truly knowledgeable in their industry.

You should never pay someone to spin articles for you. It's just stupid inter...

AT: 11/01/2010 06:52:24 PM   0 COMMENTS
Sunday, October 24, 2010

INSTORE Magazine: Tech Reader Beware

by Matthew A Perosi
So INSTORE Magazine is supposed to be the current industry best source for information, right? Every jeweler we know swears by the magazine for its fresh take on things and business worthy information.

Unfortunately, they are a print magazine, and that means by the time their magazine is mailed out they run the risk of their information being out of date. Staff writers tend to do what they were trained to do. That is to say, when they need input on a topic they seek out sources for information, except there's just never enough time to provide investigative reporting or to cooperate their first source.

Let me add another caveat here before I tell you why I'm upset. I do enjoy my monthly infusion of INSTORE Magazine information, and I've had the pleasure of and editorial and interviews with Trace Shelton. I also ...

AT: 10/24/2010 01:24:14 AM   0 COMMENTS
Friday, October 15, 2010

Google AdPlanner- Q&A Series, Jewelry Online Marketing

by Matthew A Perosi
Matthew A Perosi provides 3 examples of how you can use Google AdPlanner to find the best websites to run your PPC campaigns on. Thank you to Kendra Weinman from Manhattan, NY, USA for the question.
This is part of a series of videos records in Nice France discussing online marketing for jewelry stores.
The Jeweler Website Advisory Group provides straight forward, easy to understand, and actionable examples through it's educational information via video, eBooks, audio and daily email lessons.

AT: 10/15/2010 06:57:30 PM   0 COMMENTS
Monday, July 26, 2010

Google Maps can drive visitors directly to your doorstep, literally.

by jWAG Gold Nugget Team
You've got to set up your Google Places account. Right now. Go do it at

Why you ask?

Because the Google Maps feature is so much more than getting printable driving directions from your computer.

Smart cell phones can download a mobile version of Google Maps which will lead customer right to your front door.
Once your Google Places account is set up it is tied directly into the features of Google Maps. Then, whenever someone is in your neighborhood your jewelry store will appear as a little red pin on the map whenever someone searches for "jewelry."

Better yet, the person could be anywhere in the world planning a trip to your town, yet when they search for "jewelry" they well still see your little red ...

AT: 07/26/2010 11:48:15 AM   0 COMMENTS
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