Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites
Recent Reader's Favorites

Our Nugget List

Grain of SEO Gold: Jewelry Website Bounce Rates

This is part of our Grain of SEO Gold Series for Jewelers--short SEO tidbits.

Do you ever search Google for the phrase "engagement ring" hoping that your website will appear?

What about searching for other phrases like "custom design engagement ring [Springfield]"?

You're probably pretty happy when you see your website appear for your important phrases. Maybe you've even clicked on one of your own links to see where it leads to within your website. After a quick look at your own site you may even click the back button to see your other SERP page competitors.

Take a moment and think about what was just explained.
1. You searched for a phrase.
2. You saw your website in the SERP.
3. You clicked on your own link.
4. You looked at your page.
5. You clicked the back button to look at your competitors.

This is a pretty natural course of action, but what you just did was "bounce" off your own website. Google counts how many people visit a website and click the back button. That action is called a "bounce" and the more you get, the lower your SERP rankings will go.

Do not bounce off your own site because it's like shooting your own foot off. Instead click a few more pages before typing "" back into your address bar and starting your search again from scratch.

Oh, when you do get back to the SERP page, you should feel free to bounce off your competitor's site.
AT: 12/15/2011 04:18:01 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!

0 Comments on Grain of SEO Gold: Jewelry Website Bounce Rates

Post a Comment

Check here for Anonymous


Please contact me at the phone number and address below
Phone Number



User Verification
6 3 1 6 3 6 5 4
Please enter the number you see in the box.
[ What's This? ]
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT

"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry