This is part of our Grain of SEO Gold Series for Jewelers--short SEO tidbits.
Here's a user-friendly website technique that's not so much about search engine optimization, but instead aimed at your existing customers.
It might seem silly, but consider that the way someone pronounces their letters will affect how they hear and then try to spell your jewelry store's name or website address. Perhaps the letter "a" in your store name is completely mistaken for the letter "i", "e", or "o", in which case the customer will have a more difficult time finding your website later.
Consider registering all the possible misspelling variations of your domain name, or your jewelry store name, and have them forwarded to your primary website. You may also want to register domain names based on the common, yet completely wrong, mispronunciations of your store name.
Consider the domain name perosijewelers.com as our example. Some people might call the store Perosi's Jewelers, so perosisjewelers.com is a good choice. Some people might pronounce the store name as Perisi or Perasi, so the variations of perisijewelers.com and perasijewelers.com would also be good choices.
Registering additional domain names will cost a little extra money, but keep in mind that you are doing this to make it easier for a repeat customer to reconnect with you.
Registering your additional domain names through GoDaddy, or similar affiliates, is inexpensive and they usually include easy ways to use a 301 forward feature to point these alternatives to your primary website.