An interesting debate about blog posting sparked up in the jWAG office the other day.
We were reviewing how the URL, H1, and page Title Tags all relate to one another, and how effective they are for SEO. Our standing recommendations are that all three items should match.
Example of Best Practices:
Page Title: Best Cathedral Engagement Rings
Header 1 Tag: Best Cathedral Engagement Rings
This is a well known strategy amongst SEO experts and it's one we also want you to use when posting to your own blog.
On the other hand, typical newspaper, news blog, and even our own industry websites like JCK and National Jeweler Network don't usually worry about the SEO aspects of their blog posts. Instead, they sensationalize their headlines to attract readers.
Every time you post to your website blog you are adding fresh content and dozens of new keyword phrases to your website. Each post adds more value into Google and increases your ranking. The more content you have, the less important your URLs, Page Titles, and Header 1 Tags become.
In other words, if you flood your website with great content, touching engagement stories, product reviews, and other pertinent content, you don't need to worry so much about the finite SEO details. At that point "Content is King." Actually the phrase Content is King is well known in the SEO industry, and it refers to the process of flooding your blog or website with good information.
Getting back to JCKOnline and National Jeweler Network, they post several new blog entries every day, flooding the internet with their latest reports. Sometimes they spin headlines to attract readers without any harm to their SEO value.
For you, the average every day jewelry store, here's our recommendations:
1. Post at least once a month to your blog using the Best Practice guidelines above.
2. Post at least once a week if you are trying to compete with another local jeweler; still using the Best Practice blogging guidelines above.
3. Only when you reach the point of 1 blog post per day should you consider deviating from the Best Practice guidelines. At that point it's the paragraph copy that becomes king, and Google revisit every day when they eventually realize you have a thriving blog.
Happy Blog Posting!