Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites

Our Nugget List

Quick Dip in the Social Pond

by
Here's a simple Daily Golden Nugget for you. Let's look at the social media sites that jewelers are using, and some of the best ways they are generating website traffic.

These are the top referral social sites of interest, in order of measured results:

1. Facebook
2. Yelp
3. Google+
4. Pinterest
5. LinkedIn

Facebook generated the most number of referral clicks, with a 5.15 average number of pages viewed by a visitor.

Yelp is in second place with the number of visitors, with an average of 5.81 pages viewed per visitor. Visitors from Yelp stayed an average of 3 minutes 52 second.

Google+ may be in third place with the number of visitors, but those visitors browsed through an average of 11.58 pages over an average of 3 minutes 51 seconds.

Most referrals from Facebook are arriving on the home pages of a retailer's website. Although I didn't measure it this time, in previous tests I discovered that home page arrivals were being clicked from the About page on Facebook rather than from the Facebook timeline or News Feed.

The best Timeline posts to generate links back to your website include links to individual product detail pages, links to designer line pages, and links to general product category pages. I also notice several jewelers are starting to share their own website About Us page, and it's getting clicks.

If you're looking to make money with all the time you spend on Facebook you need to figure out what will make your audience leave Facebook and click to your website.

Moving on to Yelp... Jewelers are not doing anything impressive here. Most of them link their Yelp account to the home page. Yelps own marketing and visibility in local markets makes this a useful service that you all should sign up with.

I'm pleased to see retail jewelers finally taking an interest in Google+. It seems Google's merging of Places into Plus is getting attention. Most of the referrals from G+ land on the retail jeweler's home page. Because of the higher number of average pages viewed, I will draw the conclusion that G+ visitors are more interested, and perhaps more educated.

For myself, when I want to laugh and see what friends are doing I browse through Facebook for a few minutes. When I want to find out more interesting things, I read Google+ and usually hang out there for a considerably longer time. How do you use Google+?

My recommendations for Google+ usage include setting up both your Google+ Local account and a Google+ Page for your store. Post photos of rings, but make sure the photos are clear, colorful, large, and have a story. Google+ users love photographs, especially photos with stories. Snap a pic in your store and blab a story to Google+ for some good website traffic generation.

Pinterest is still growing. From what I can tell, all of the visitors referred from Pinterest landed on a product detail page. Naturally this makes sense because the jewelers using it are pinning product photos and links to the product detail pages. This is something you should be doing.

I'm giving an honorable mention to LinkedIn because the few jewelers who use it have positioned themselves as professional jewelers, and included links to their website in their profile. There's not much in terms of direct consumer marketing, but let's face it, other professionals are your potential consumers.

LinkedIn activity includes an occasional participation in a group conversation, or sharing a link to your own website when you have an event to announce. I don't suggest doing direct sales advertising. You could also create your own conversation within one of the groups you are a member of. Many times someone will look at your profile and website before answering your question.
AT: 08/06/2012 10:35:39 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on Quick Dip in the Social Pond

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
7 9 3 1 8 4 5
Please enter the number you see in the box.
[ What's This? ]
Click here for your own 2016 website evaluation and game plan report Do you find these
Daily Golden Nuggets helpful?


Wish you had the time to evaluate how to apply all this stuff to your own website?

CLICK HERE to find out how to get a website evaluation directly from the team that writes these Nuggets.

We'll sort through all the fine details and explain how they apply to your own site.

CLICK HERE or call 888-872-0274.
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry