Reader's Favorite Nuggets
Recent Hits All Time Matt's Favorites

Our Nugget List

The Page Title Debate of Commas, Hyphens, and Pipes

by
The Page Title Debate of Commas, Hyphens, and Pipes 7680-daily-golden-nugget-663The discussion of Page Titles can often lead to a heated disagreement between different search engine optimization professionals. Some like SEO Pros like to include a lot of information in the title, some like to include several associated keyword phrases, and some prefer to keep them short and sweet.

My personal preference is to keep them short and sweet and only to use them to name exactly what the page is about. I prefer to avoid multiple keyword phrases in a page title. If you read my Daily Nugget from Monday this week you would see that short and sweet page titles play an important role in establishing Sitelinks.

On the other hand I'm also a big believer in testing your website until you can achieve the best results. Perhaps using multiple keywords in your page titles will help you gain that higher search ranking. With that said, let me give you some basic understanding of how to use different keyword phrases in your page titles.

Here are 5 examples of page titles:

1. Perosi Jewelers | Our History
2. Perosi Jewelers - Our History
3. Perosi Jeweler, Our History
4. Perosi Jewelers Our History
5. Perosi Jewelers Our History

It always seems like the Google algorithm will ignore the comma (,) and the hyphen (-) and the em-hyphen ( ) during search, but it will treat the pipe (|) character as a real phrase separator.

In the example above, numbers 2 through 5 would all be indexed by Google as being a "history page for Perosi Jewelers." On the other hand, the title of example 1 is telling Google that the page has information about "Perosi Jewelers" and about "Our History" but not specifically the "history of Perosi Jewelers."

I intentionally chose a non specific example, but here's another one that might make more sense in terms of achieving higher ranking.

1. Jewelry Totowa | Jewelry Totowa NJ | Jeweler Totowa NJ
2. Jewelry Totowa - Jewelry Totowa NJ - Jeweler Totowa NJ
3. Jewelry Totowa, Jewelry Totowa NJ, Jeweler Totowa NJ
4. Jewelry Totowa Jewelry Totowa NJ Jeweler Totowa NJ
5. Jewelry Totowa Jewelry Totowa NJ Jeweler Totowa NJ

In this example you can see that #5 looks like a jumbled string of repetitive words. This is hard to read for any person, and even a novice SEO Pro would tell you that it was an example of "keyword stuffing."

What's not so obvious in this example it that #2 through #4 are also keyword stuffing because Google will ignore the hyphen, comma, and em-hyphen during.

The goal of this example is to appear in search results when users look for "jewelry totowa," or "jewelry totwa nj," or "jeweler totowa nj" and therefore the only valid page title would be the first one.

If I wanted to target the local town name along with "engagement rings" I would write the page title this way:

Engagement Rings Totowa | Engagement Rings Totowa NJ


You might want to add your slogan or some other trust indicator into the home page of your website, in which case it would be better to use the more aesthetically pleasing hyphens and commas than the pipe. Here's how:

Jewelry Store in Totowa, NJ - Happy Engagements Guaranteed
or
Jewelry Store in Totowa, NJ - Since 1965

In this last example, the phrases "Happy Engagements Guaranteed" and "Since 1965" probably have zero ranking value in Google, which is why I used a hyphen to as the separator instead of a pipe. The hyphen allows the slogan and date to be associated with the more important phrase of "jewelry store in totowa."

Use this information as you take a quick look over the page titles of your website and find where it makes sense to separate words and phrases into different units with a pipe and where it's better to join them with commas and hyphens.
AT: 02/06/2013 05:43:24 PM   LINK TO THIS GOLD NUGGET
Confused and worried about your mobile website options? Click here to find out how to get your own website evaluation and a game plan to make it better.

Like This Jewelry Website SEO Gold Nugget? Please Share!

Like Our Site? Follow Us!


0 Comments on The Page Title Debate of Commas, Hyphens, and Pipes

Post a Comment
Name:

Check here for Anonymous
Email

Website:

 
Please contact me at the phone number and address below
Phone Number

Address:

 
Comment:

 
User Verification
8 8 7 6 3 9 8 1
Please enter the number you see in the box.
[ What's This? ]
Find out how we can help you make your own website better. Click here. Do you find these
Daily Golden Nuggets helpful?


Wish you had the time to evaluate how to apply all this stuff to your own website?

CLICK HERE to find out how to get a website evaluation directly from the team that writes these Nuggets.

We'll sort through all the fine details and explain how they apply to your own site.

CLICK HERE or call 888-872-0274.
Sign Up For Emailed Daily Gold Nuggets

"...articles are easy to follow and seem to have information one can use right away."
-Ann, Gallery 4, Hamden CT


"...serious kudos to you. We love your straight talk, pertinent information and plain language. I don't know how many industries have something of jWAG's caliber available, but I learn from the emails every day. Really, really nice work, and very appreciated."
-Cheryl Herrick, Global Pathways Jewelry