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Wednesday, August 25, 2010

Trip Planning in Gowalla

Of the location-based services (LBS) we are testing, Gowalla has the fewest places pre-populated in their database. In a recent interview on TechTV (on the founder of Gowalla admitted that they have the youngest LBS and, from our point of view, it looks like they are trying to build a better mousetrap.

Their application is very slick and refined compared to all the others; they learned from mistakes of the other LBS companies. It loads very fast, too, which is a major benefit when wanting to check out local activity quickly. It also helps to have a fast application when the user is waiting on a checkout line and only has about 75 - 90 seconds of free time. (Yes, we're measuring free time in a matter of seconds!)

This attractive system is designed to make the "Spot" (aka the retail store) the primary point of ...

AT: 08/25/2010 10:52:29 AM   0 COMMENTS
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