What do you think makes a profitable company?
Ask that question to a room filled with 100 business owners and you'll probably get 100 different answers based on their own experience and how they perceive their own profits. In truth, profit is a measure of all the money left over after you deduct expenses from the money you make from sales.
This equation has been around for as long as businesses have been around:
Sales - Expenses = Profits
Although the equation seems simple, most small busines...
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