The Frequently Asked Questions (FAQ) page of your website is a great place to post all the typical questions you get from customers that visit your store.
Can you quickly recite the popular questions the people have asked you through the years? All of those popular questions belong on your FAQ page of your website.
But what about the not-so-popular questions?
People love to see you care about your customers and are willing to take the extra time to provide customer service. Answering specific questions on your website is a great way to prove you care. Here's how you can do it.
1. Put an "Ask the Jeweler" form on your website.
2. Post the questions and the answers to your website.
3. Email the "asker" the URL of the answer.
With any luck, the asker will be very happy you personally answered thei...