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Wednesday, November 27, 2013

How Retail Stores Can Combat Showrooming

It's Thanksgiving Eve in the USA and that means many people are preparing for a huge feast while many more are planning how they will spend their Black Friday. Those of you reading this will probably be working very long hours on Friday.

Even though the forecasts for this season are low ,I'm hoping to see higher sales this Friday and especially Saturday since it's once again promoted as "Small Business Saturday" by American Express. Collectively, I like to refer to this entire upcoming weekend as "Black Weekend."

Even if your jewelry store isn't filled wall to wall with shoppers this weekend, the sales you make will have more to do with the in-person customer service you provide than the sales you are running. Sure, they might come in beca...

AT: 11/27/2013 12:02:47 AM   0 COMMENTS
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