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Monday, June 22, 2015

The Complete Picture: JCK Talks - How the Game Is Changing: Big Data in Retail

by Matthew Perosi
The 2015 JCK Talks "How the Game Is Changing: Big Data in Retail" with moderator Mike Lees and panelists Tony Glowacki, Sam Mallikarjunan, Ara Darakjian, Monica Ermacora.

Here's our collection of blog and social media coverage of that event:

The jWAG Post:


Read the Daily Golden Nugget coverage of the talk here
The Complete Picture: JCK Talks - How the Game Is Changing: Big Data in Retail daily-golden-nugget-1278-26VIEW FULL ENTRY

AT: 06/22/2015 01:08:35 PM   0 COMMENTS
Monday, June 22, 2015

The Complete Picture: JCK Talks - The Power of Blogging

by Matthew Perosi
The 2015 JCK Talks "The Power of Blogging" with Host Diane Wara-Arias, and bloggers Monica Stephenson, Danielle Miele, Barbara Palumbo, Katerina Perez.

Here's our collection of blog and social media coverage of that event:

The jWAG Post:


Read the Daily Golden Nugget coverage of the talk here
The Complete Picture: JCK Talks - The Power of Blogging daily-golden-nugget-1276-62VIEW FULL ENTRY

AT: 06/22/2015 01:06:27 PM   0 COMMENTS
Monday, June 22, 2015

The Complete Picture: JCK Talks - The Retail Revolution

by Matthew Perosi
The 2015 JCK Talks "The Retail Revolution" with Terry Hawkins.

Here's our collection of blog and social media coverage of that event:

The jWAG Post:


Read the Daily Golden Nugget coverage of the talk here
The Complete Picture: JCK Talks - The Retail Revolution daily-golden-nugget-1273-28

These are the photos posted to Facebook:



AT: 06/22/2015 01:05:06 PM   0 COMMENTS
Monday, June 22, 2015

The Complete Picture: JCK Talks - Multi-Channel Marketing for Real World Retailers

by Matthew Perosi
The 2015 JCK Talks "Multi-Channel Marketing for Real World Retailers" with Jennifer Shaheen.

Here's our collection of blog and social media coverage of that event:

The jWAG Post:


Read the Daily Golden Nugget coverage of the talk here
The Complete Picture: JCK Talks - Multi-Channel Marketing for Real World Retailers daily-golden-nugget-1272-18VIEW FULL ENTRY

AT: 06/22/2015 01:01:17 PM   0 COMMENTS
Monday, June 22, 2015

The Complete Picture: JCK Talks - Best of the Best

by Matthew Perosi
The 2015 JCK Talks kicked off with the "BEST OF THE BEST Event" with speakers Shane Decker, David Brown, Kate Peterson, Peter Smith, and Diane Warga-Arias.

Here's our collection of blog and social media coverage of that event:

The jWAG Post:


Read the Daily Golden Nugget coverage of the talk here
The Complete Picture: JCK Talks - Best of the Best daily-golden-nugget-1271-65VIEW FULL ENTRY

AT: 06/22/2015 12:20:08 PM   0 COMMENTS
Friday, November 08, 2013

Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday

by Matthew Perosi
Hermann Rorschach Google Inkblot Test Doodle Honoring his 129th Birthday hermann-rorshachAt first I thought I saw a cat, then a tree stump. No... it really was a garden gnome!

Google honored the 129th birthday of the Swiss psychiatrist Hermann Rorschach with an interactive doodle showing various ink blots.

We called them "Rorschach tests" when I was young, and I was always afraid I was going to fail it. Some time later it was more common to just call them "inkblot tests." Perhaps Rorschach was too difficult for Americans to say?

Time passes much too q...
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AT: 11/08/2013 10:50:00 AM   0 COMMENTS
Tuesday, January 04, 2011

One SEO Book to Rule Them All

by Matthew Perosi
I've decided to bring in the New Year with a pretty challenging task over in the jWAG offices. I'm riffling through our collection of webmaster and SEO magazines, re-watching hours and hours of training videos and pouring over our own mountain of what is now 8 years of analytical data.

What's my goal? I'm compiling a massive list of SEO techniques and directions.

Honestly, with our recent realization of the incorrect usage of rel=nofollow that we mentioned in yesterday's Daily Gold Nugget, I realized I needed to compile a book of verified SEO notes. Sort of like an SEO training and consulting book to rule them all!

For a long time now my philosophy has been "think for yourself, question authority." Basically that means you should not blindly trust anything that someone tells you if there is at all the...
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AT: 01/04/2011 06:04:40 AM   0 COMMENTS
Monday, November 01, 2010

New Search Engine Awakens: Blekko

by Matthew A Perosi
I have many colleagues within the internet marketing business.

Many times I participate in forums where they talk about "spinning" articles in order to create more content on the web with links back to their websites. I've been saying for quite some time that all this spinning is nothing more than spam website content and eventually someone will come up with a way to filter it.

Enter Stage Left: blekko.com

Perhaps Google will learn this importance and figure out a way to do it. Unfortunately that means many of my friends will suddenly be out of business.

Nothing is better than original, human written content... written by someone truly knowledgeable in their industry.

You should never pay someone to spin articles for you. It's just stupid inter...
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AT: 11/01/2010 06:52:24 PM   0 COMMENTS
Sunday, October 24, 2010

INSTORE Magazine: Tech Reader Beware

by Matthew A Perosi
So INSTORE Magazine is supposed to be the current industry best source for information, right? Every jeweler we know swears by the magazine for its fresh take on things and business worthy information.

Unfortunately, they are a print magazine, and that means by the time their magazine is mailed out they run the risk of their information being out of date. Staff writers tend to do what they were trained to do. That is to say, when they need input on a topic they seek out sources for information, except there's just never enough time to provide investigative reporting or to cooperate their first source.

Let me add another caveat here before I tell you why I'm upset. I do enjoy my monthly infusion of INSTORE Magazine information, and I've had the pleasure of and editorial and interviews with Trace Shelton. I also ...
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AT: 10/24/2010 01:24:14 AM   0 COMMENTS
Friday, October 15, 2010

Google AdPlanner- Q&A Series, Jewelry Online Marketing

by Matthew A Perosi
Matthew A Perosi provides 3 examples of how you can use Google AdPlanner to find the best websites to run your PPC campaigns on. Thank you to Kendra Weinman from Manhattan, NY, USA for the question.
This is part of a series of videos records in Nice France discussing online marketing for jewelry stores.
The Jeweler Website Advisory Group provides straight forward, easy to understand, and actionable examples through it's educational information via video, eBooks, audio and daily email lessons.

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AT: 10/15/2010 06:57:30 PM   0 COMMENTS
Sunday, October 10, 2010

British Airways Flight Delays

by Matthew A Perosi
I considerable myself lucky with all the experiences I've had in my travels. I've never been stranded at an airport, and if my flights have been delayed or canceled it was easy enough to get on the next one.

I've never been stuck out on the tarmac for 4 hours waiting to take off, and recently while millions of people were stranded due to a volcano, it was easy enough for me to extend my stay in beautiful Nice, the South of France.

In fact the worst experience I ever had was an extra 4 hours stuck in a plane at the gate in Newark, NJ before an already long 10 hour direct flight to Hawaii. The plane broke and they wouldn't let us off, but they gave us extra food and open bar (those little bottles are so cute).

Today I'm writing this from my iPad at 33,000 ft just passing over Epernay, France. I'm not o...
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AT: 10/10/2010 06:50:54 PM   0 COMMENTS
Tuesday, July 27, 2010

Enhancery has the "wow" factor!

A second generation customer of Enhancery Jewelers in San Diego, California is immensely pleased with the personalized service and exquisite selection she always receives and took time to write all about it!

You can also see the review on Yahoo!

To view the original postcard, please click here.





...
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AT: 07/27/2010 05:41:00 PM   0 COMMENTS
Monday, July 26, 2010

Google Maps can drive visitors directly to your doorstep, literally.

by jWAG Gold Nugget Team
You've got to set up your Google Places account. Right now. Go do it at http://www.google.com/places

Why you ask?

Because the Google Maps feature is so much more than getting printable driving directions from your computer.

Smart cell phones can download a mobile version of Google Maps which will lead customer right to your front door.
Once your Google Places account is set up it is tied directly into the features of Google Maps. Then, whenever someone is in your neighborhood your jewelry store will appear as a little red pin on the map whenever someone searches for "jewelry."

Better yet, the person could be anywhere in the world planning a trip to your town, yet when they search for "jewelry" they well still see your little red ...
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AT: 07/26/2010 11:48:15 AM   0 COMMENTS
Monday, June 28, 2010

A happy customer says shopping at Confer's "is always a great experience."

A thoroughly satisfied customer of Confer's Jewelers in Bellefonte, PA took the time to rave about the service, staff, selection and value they always encounter when shopping there.

This review was posted to Google and also at our Jeweler Review Services blog.

To see a scan of the original postcard, simply click here.
...
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AT: 06/28/2010 04:07:12 PM   0 COMMENTS
Wednesday, June 23, 2010

Bella Jewelers has "customers for life!"

In a glowing review, this customer discovered how knowledgeable and trustworthy Bella Jewelers of New Milford, CT is when presented with finding the perfect diamond to go in an heirloom setting.

The review was posted at the Jeweler Review Services blog and on Merchant Circle.

To see the original postcard review, simply click here. ...
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AT: 06/23/2010 02:30:51 PM   0 COMMENTS
Tuesday, June 01, 2010

Mark Schneider Design

by Matthew A Perosi
If you're trying to find a new line to carry in your store I whole heartedly recommend Mark Schneider Designs. But my recommendation does not come because of the countless awards they have won (which you can see here) or the quality, or price point or anything else you might consider as a retail jewelry store owner.

This was a large topic of discussion during our live training event on March 5, 2010. (We included the video on the Extras DVD of you were lucky to get it with your order.)

My recommendation comes strictly on the basis that they know what they are doing with online advertising. Now, that's not even to say that I am looking at their website, or following them on...
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AT: 06/01/2010 11:01:21 AM   0 COMMENTS
Friday, November 13, 2009

Beautiful Jewelry Web Site Design

by Matthew A Perosi
"Beauty is in the Eye of the Beholder."

We all know that expression. It's introduced to us when we are young through fairy tails and antic-totes. It teaches us that each person has their own personal point of view to view something as beautiful. You might say the sunset with it's red-purplish colors is the most beautiful thing in nature; whereas I feel there is nothing more beautiful than a tall leafless tree blanketed in glistening white right after a calm winter snowfall.

We each have our own point of view, as it should be. But that also means your perceived beauty is not just different than mine, it's also different than that of your customers.

Honestly, I don't think diamonds are that special looking. When viewing a white diamond I still have the attitude of "eh, big deal - it's clear and it reflec...
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AT: 11/13/2009 11:35:26 PM   1 COMMENT
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