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Thursday, July 26, 2012

QDF: For Jeweler's Eyes Only.

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Today I'm going to outline a very specific strategy for celebrity blogging. This is an over-the-top strategy may require a person working full time on website marketing and blogging.

This strategy requires an acute awareness of the entertainment industry, and it will help you attract many visitors to you website very fast.

When many people suddenly search for the same phrase it triggers a Google algorithm called "Query Deserves Freshness" or QDF. Because of QDF Google is able to provide search results with the most recently found web pages, instead of web pages that have good SEO ranking.

With QDF, the time stamp of the web page is more important than the long term value of the page. Most of the time the Google QDF algorithm allows us to find breaking news headlines, but you can use it as a new marketing tool to a...
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AT: 07/26/2012 09:09:03 PM   0 COMMENTS
Wednesday, July 25, 2012

20 Important Celebrity Engagements since January 2004

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For quite a while everyone in my office has known about the positive impact celebrity news and red carpet events have jewelry related search traffic. Jeweler stores who blog about celebrities can attract many organic visitors. The conversion process is a different topic, but celebrity blogging certainly does give you more opportunities with customers to convert.

Most of the time I talk about celebrity blogging in the past tense, but there's a far greater potential for a sudden influx of visitors if you blog about celebrity events the same day a story breaks.

Specifically... celebrity engagements.

I first became aware of this phenomenon on November 16, 2010 when Prince William and Kate Middleton announced their engagement and there was a huge spike in the amount of search traffic for the phrase "engagement ring." <...
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AT: 07/25/2012 08:57:32 PM   0 COMMENTS
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