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Friday, July 08, 2016

Happy Jewelers #FridayFlopFix Website Review

Happy Jewelers FridayFlopFix Website Review daily-golden-nugget-1512-39
Welcome to my weekly website review. Every Friday, I randomly look for a jewelry store website that has a few problems, that I call flops, and then I suggest ways to fix them. These short website reviews are not meant for the store itself but rather you, the reader. My hope is that you will discover something here that you also need to fix on your own site.

This week I used the phrase "jewelers Newport, RI" to search for my review candidate. Instead of choosing a jewelry store from the first page of the Google res...

AT: 07/08/2016 11:03:44 AM   0 COMMENTS
Friday, November 16, 2012

Holiday Retail Store Hours

Holiday Retail Store Hours 6711-daily-golden-nugget-605Posting store hours on your website for the holiday season is ÜBER IMPORTANT! To put into perspective exactly how important, I'd like to review some comparative statistics from the last 30 days to the 30 days of the 2011 Holiday Season.

I routinely monitor web page layouts and how users maneuver a website once they land on a jewelry store home page. This is how I know what types of website designs and pages work, and which ones don't. Three specific pages I'm always watching are how users interact with are the Contact Us page, Directions pag...

AT: 11/16/2012 04:28:22 PM   0 COMMENTS
Tuesday, May 29, 2012

Post Your Summer Hours to Your Website

Now that we've unofficially entered the Summer season in the US it's time to take care of some very important housekeeping on your website.

Surly you're already planning your vacation days and early closings. You need to put your change of hours on your website as early as possible.

Let's take a look at the last 30 days of collected data to explain why this is important...

These are 3 of the most popular pages across our tracked jewelry sites, and the percentage of people who read those pages.

Home Page, read by 24.53% of visitors
Store Hours, read by 0.86% of visitors
Contact Us, read by 0.41% of visitors

Typically the jewelry catalog pages are more popular than the Contact Us, but not as popular as the Store Hours page.

To make these numbers more understandable, let's use the example of...

AT: 05/29/2012 01:31:50 AM   0 COMMENTS
Thursday, November 17, 2011

Jewelry Store Holiday Hours

Many jewelry stores we've worked with do not have regular 9am to 5pm or 10am to 6pm store hours. Some have morning and afternoon hours and close for lunch, and many personal jewelers have morning hours some days and afternoon hours on other days. Most of the jewelry stores we know will also be closed on Sunday and Monday every week throughout the year.

Naturally these store hours start to shift during the holiday season. However you change your store hours, you need to make sure your customers know about it.

For starters, make sure you have an easy to find page on your website dedicated to your store hours. Yep, a dedicated page that actually says "Store Hours" as the link/button name in your navigation.

We've also seen some jewelers post their store hours on their home page, which might be a good strategy to cha...

AT: 11/17/2011 00:01:58 AM   0 COMMENTS
Thursday, November 25, 2010

Ready, Set, Drink!

We might have to create a drinking game out of the number of time we mention Google Places in our Daily Gold Nuggets.

If you are keeping score this is going to be #5. Ready? Set? Drink!

According to Google's Mobile Blog, there are some nifty new features when they display local businesses through the SERP on a cell phone.

Although we've not been able to test the features on every type of phone, our initial results should be the same on all smartphones.

From your smart phone, do a Google search for "jewelry store."

On the mobile SERP you should see map. Right above the map there should be a button that says "Use my location." When you click that button you should get a pop-up notice asking permission to use your current location. Go ahead and allow that.

The SERP should redisplay with a messag...

AT: 11/25/2010 09:00:27 AM   0 COMMENTS
Wednesday, September 22, 2010

Holiday Hours

Quite some time ago, while we were A/B testing one of our websites, we discovered that your store hours should be posted on a page by themselves.

This single, dedicated page allows you to track exactly when people visit your website only to see when you're open.

While reviewing statistics from the past few years, we noticed a trend similar to the online activity we mentioned last week.

In November, the number of views of the Contact Us and Store Hours page increases each Saturday.

The Friday, Saturday, and Sunday right after Thanksgiving all have the highest number of Contact/Hours views for the entire season. More than double!

Then, throughout December, we have a consistent trend of more views each Friday, Saturday, Sunday, and Monday.

Here's what we can determine if we correlate the data prese...

AT: 09/22/2010 02:26:01 PM   0 COMMENTS
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