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Wednesday, December 03, 2014

2014 Website Activity for Black Friday, Cyber Monday, and November

2014 Website Activity for Black Friday, Cyber Monday, and November daily-golden-nugget-1138-68
Here are the website tracking statistics from Thanksgiving Day through Cyber Monday in 2014. As usual, these results are pulled from the group of 100+ retail jewelry websites that I monitor and the results might not apply to any other industry.

November 2014 Sessions

Let's first take a look at this chart from Google Analytics:

2014 Website Activity...<br />
							<span class=VIEW FULL GOLD NUGGET

AT: 12/03/2014 12:59:17 PM   0 COMMENTS
Tuesday, December 02, 2014

Reporting The Number of Black Friday Related Emails in November 2014

Reporting The Number of Black Friday Related Emails in November 2014 daily-golden-nugget-1137-resized-99
It's time to kick off my yearly report of email subject lines throughout the holiday season. This is my breakdown of "Black Friday" emails throughout November 2014.

As part of my email tracking, I'm subscribed to hundreds of different email lists. Every month, I monitor trends and techniques to see how email marketing is evolving. During the month of November, I received almost 1000 emails building towards the launch of the holiday season. VIEW FULL GOLD NUGGET

AT: 12/02/2014 12:33:06 PM   0 COMMENTS
Monday, December 01, 2014

How To Drive Website Traffic and Sales on Cyber Monday

How To Drive Website Traffic and Sales on Cyber Monday daily-golden-nugget-1136-28
As the internet and online shopping have become more popular over the last few years, today, the first Monday after Thanksgiving and Black Friday, has earned the designation as Cyber Monday. This is the day when many e-commerce websites have 24 hour sales to lure shoppers to spend their money online instead of shopping in local stores.

Every year reports the sales figures for different shopping days through the holiday season. Although the calendar date of Cyber Monday changes ever...

AT: 12/01/2014 08:06:16 AM   0 COMMENTS
Tuesday, December 03, 2013

Black Friday and Cyber Monday Email Campaign Mistakes

Black Friday and Cyber Monday Email Campaign Mistakes 5893-daily-golden-nugget-877According to a report from the National Retail Federation, the number of Americans out shopping during this past weekend was up from 139 million in 2012 to 141 million this year. However, the average amount of money each person spent was down from $423.55 last year to $407.02 this year.

Yesterday, December 2, 2013, was Cyber Monday. This "special" day is designated as the day when Americans replace their weekend shopping with shopping online. This trend started way back fo...

AT: 12/03/2013 12:04:08 AM   0 COMMENTS
Monday, May 14, 2012

196 Days and Counting Until Cyber Monday

Cyber Monday is the Monday following US Thanksgiving holiday. After a long weekend of shopping consumers eagerly take to their computers seeking the best online deals. So much online shopping transpires that day that it's hard to believe people get any real work done.

This year Cyber Monday falls on November 26, 2012, just 196 days from now. That's not a lot of time to get your e-commerce jewelry website up and running.

HOLIDAY WARNING: If you don't start working on your e-commerce website by June 1, 2012 you probably won't have it live in time for this year's holiday season. From our experience, it just takes too long for a jewelry e-commerce website to be designed, programmed, photography, and product upload.

According to comScore, the 2011 Holiday season was 15% higher at $37.2 billion than in 2010. Cyber Mond...

AT: 05/14/2012 08:12:13 PM   0 COMMENTS
Friday, November 11, 2011

Cyber Monday Suggestions for Jewelers

We've spent each day this week reviewing important marketing tips and SEO ideas as they relate to key shopping days in the holiday season. Today's topic is Cyber Monday, the heyday for those of you that have e-commerce websites.

This year Cyber Monday falls on November 28, 2011. Cyber Monday of 2010 was reported to have 1,028M in online sales according to comScore, but according to our own data it wasn't the highest day for online visitors to jewelry store websites. The biggest traffic day award goes to December 20, 2010, the Monday before Christmas.

The philosophy behind Cyber Monday is that disappointed shoppers from Black Friday and the weekend are still trying to complete holiday shopping but ran out of time over the weekend. Many e-commerce websites will announce Cyber Monday specials to capture the online sales. VIEW FULL GOLD NUGGET

AT: 11/11/2011 00:01:57 AM   0 COMMENTS
Friday, October 14, 2011

Holiday 2011 Run-Up: Cyber Monday Email Ideas

Cyber Monday is the Monday immediately following Thanksgiving Day in the USA. Last year the company comScore tracked $1,028M (that's a Billion) in online sales that day. Sales were up 16% from 2009.

Cyber Monday got its name from the idea that holiday shoppers who were discouraged by their in-person weekend shopping experience would continue their shopping on-line that Monday morning.

This year Cyber Monday is November 28, 2011. Your strategy, should you decide to accept it, is to remind your customers early that morning about your jewelry store and what you have to offer. Even if you don't have an e-commerce jewelry website, you still need to get their attention.

According to our research we expect that on Cyber Monday morning, your customers will be tempted by emails from Macy's, Kay, Tiffany, David Yurman, Jar...

AT: 10/14/2011 12:01:18 PM   0 COMMENTS
Monday, November 29, 2010

Educational Websites Create Trust

Today is Cyber Monday in the USA. It's said that after a 3 day weekend of holiday gift shopping in local stores, Americans will secretly spend several hours of their work day today shopping on the internet for the things they could not find over the weekend.

This is the day that the e-commerce websites have waited for; this is the day that e-commerce sites find out if their website is attractive, or if the navigation works, or if they have the right prices, or if their AdWords campaigns are on target.

Perhaps it's not a make-or-break day for e-commerce sites, but it sure is a good barometer early enough in the season to review analytics and make changes.

On the other hand, the brick and mortar stores are either reveling or reeling from the last 3 days of sales.

Starting today, and continuing for the next few da...

AT: 11/29/2010 12:58:00 PM   0 COMMENTS
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