In this edition of the Daily Golden Nugget, I'll bring to a close a multi-part series of holiday marketing for the 2014 season. This is the 11th part of the series all based around the unified topic of marketing for the 2014 season.
In this series, I started with explaining how to organize your marketing, then showed you how to set up tracking of that marketing, and concluded with a few posts showing you how to read the tracking results.
This is the second part of my Daily Golden Nugget series outlining a potential marketing plan for the upcoming holiday season. The first part I began yesterday explained how you should select a specific set of jewelry items and then write blogs, take photography, and make videos for those items.
For those of us working in retail, or those of us who provide services to retail businesses, we know the day after tomorrow is when we can official start promoting the Holiday Season. True, we will still get flack for "skipping Thanksgiving," or for beating the first snowfall (maybe!) to the punch, but after Halloween, it's finally fair game. Holiday movies start playing on TV, and new holiday albums came out today is the US, which will start to affect the iTunes charts this weekend.
The USA is one of the few countries that celebrates Halloween in such a big way, and that day now represents the dividing date between "Fall" advertising and Holiday advertising. Not too long ago, that dividing date was Thanksgiving.
Of course, I'm only referring to the USA. Other countries that don't celebrate or commercialize Halloween in... VIEW FULL GOLD NUGGET
Today is Thanksgiving Eve in the USA. Our readers in other countries might not understand the significance of this so let's briefly talk about it.
Thanksgiving could be explained as the only national holiday that transcends all races, religions, creeds, politics and national origins. It is the day when all Americans celebrate being American, and immigrants can celebrate the freedoms found here. There's more to it than that, but this needs to be "brief."
In the USA, there are two holidays that act as buffers between the summer and when it's "officially" the holiday season. Those holidays are Halloween on October 31 (which is not a national holiday, but rather a retail/fun holiday) and Thanksgiving on the 4th Thursday of November. As Thanksgiving approaches there is a subtle change in the mindset of the American consumer... VIEW FULL GOLD NUGGET
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