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Friday, July 21, 2017

How to Promote Your Online Store In A Cost-Effective Manner

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How to Promote Your Online Store In A Cost-Effective Manner daily-golden-nugget-1566-12
I recently came across a seminar titled "How to Promote Your Online Store In A Cost-Effective Manner" and thought it was an extremely misleading headline. Whenever business owners ask me about cost effective online advertising, they usually mean "least expensive" rather than asking me how to achieve the best ROI with their online ads.

I've also found that many business owners believe that online marketing is simple, and that anyone can do it. Preying upon this belief, there are ad a...
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AT: 07/21/2017 07:07:25 AM   0 COMMENTS
Friday, May 26, 2017

Time To Admit When You Need Help

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Time To Admit When You Need Help daily-golden-nugget-1558-90
I have met and helped many different entrepreneurs during my time as a volunteer business coach for my local chapter of SCORE, a division of the U.S. Gov. S.B.A. While I've helped them make their businesses better, I've also learned that most entrepreneurs of all ages share several similar personality characteristics and daily practices.

Life of an entrepreneur


Most entrepreneurs start out small and quickly learn all the jobs needed to make their business run. If you're a small business owner, then you are probably the best s...
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AT: 05/26/2017 11:15:42 AM   0 COMMENTS
Friday, December 30, 2016

Why Do So Many Bite Off More Than They Can Chew?

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Why Do So Many Bite Off More Than They Can Chew? daily-golden-nugget-1537-14
We each have our own set of specializations and talents. Someone in your family is probably better at cooking than all the others, while someone else is a better writer, carpenter, or a musician. The world would be a very boring place if we all had the same level of skill and proficiency in everything.

The Entrepreneurial Journey


At some point, you probably got the idea that you could make your favorite baubles or provide a service better than others you'd seen, and so you launched a business o...
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AT: 12/30/2016 10:46:07 AM   0 COMMENTS
Wednesday, March 16, 2016

Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You

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Social Media As The Minimum Marketing Effort to Maintain Customer Awareness of You daily-golden-nugget-1473-47
The last seven days have been quite interesting, and fulfilling for me. In addition to the photography demo booth at MJSA Expo in New York City, I also presented three seminars/training classes, one of which was at MJSA this past Monday.

An interesting topic about marketing budgets and social media organically emerged during my training sessions last week, which I then added to my MJSA seminar at the last minute, and I want to share with y...
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AT: 03/16/2016 11:31:19 AM   0 COMMENTS
Wednesday, February 24, 2016

Business Startup: Entrepreneurs Should Hire Marketing Professionals

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Business Startup: Entrepreneurs Should Hire Marketing Professionals daily-golden-nugget-1458-18
Entrepreneurs face many challenges when they first open their business. Frequently, business owners don't even know how to get started with registering their business on a local, county, state, or federal level. During my time as a business mentor with SCORE, I've been surprised by the number of aspiring entrepreneurs who come in asking for legal and accounting advice to help them get through their initial start-up peri...
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AT: 02/24/2016 07:58:55 AM   0 COMMENTS
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