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Friday, September 02, 2016

Van Atkins Jewelers #FridayFlopFix Website Review

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Van Atkins Jewelers FridayFlopFix Website Review daily-golden-nugget-1520-30
Can you learn from someone else's mistakes? That's exactly what I hope you'll get out of this Friday Flop Fix. This week, I'm venturing over to Tupelo, MS in search of a retail jeweler that might be making a mistake with their online presence.

This is the result I saw when searching for "jewelers tupelo ms" in Google:

Van Atkins Jewelers FridayFlopFix Website Review 1520-jewelers-tupelo-ms-serp-30VIEW FULL GOLD NUGGET


AT: 09/02/2016 06:56:26 AM   0 COMMENTS
Friday, August 26, 2016

Jerry Land Jewelers #FridayFlopFix Website Review

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Jerry Land Jewelers FridayFlopFix Website Review daily-golden-nugget-1519-43
What's good and what's bad? What works and what doesn't work? This is what I try to reveal every Friday as I work through my Flop Fix website reviews. I always start them with a Google search in a random town around the U.S. in search of an independent retail jeweler that could use a little help while also allowing me to publically explain what can be learned from their mistakes.

This week, I began my search for "jewelers Honesdale, PA" and saw these results:

VIEW FULL GOLD NUGGET


AT: 08/26/2016 06:56:29 AM   0 COMMENTS
Friday, January 15, 2016

Goodman's Jewelers #FridayFlopFix Review

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Goodmans Jewelers FridayFlopFix Review daily-golden-nugget-1430-87
During my internet travels over the last few days, I came across the website for Goodman's Jewelers in Madison, WI. It caught my attention and I immediately decided to use it for today's #FridayFlopFix review. I hope to make a few suggestions that will help them improve how they use their site, and give you a few ideas on what to avoid on your own site. Let's dig in...

The website I'm looking at today is Goodman's Jewelers at:
http://www.goodmansjewelers.com/...
VIEW FULL GOLD NUGGET


AT: 01/15/2016 01:21:44 PM   0 COMMENTS
Tuesday, April 10, 2012

Jewelry Designer Line Microsites

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This is the 3rd in a series of Daily Golden Nuggets explaining the good and the bad techniques of Designer Line pages on your jewelry website.

As a recap, a "Designer Line Page" is usually a single web page on your site that's dedicated to a single jewelry designer. They are commonly used as landing pages since they (should) include background information about the designer, and general details about the type of jewelry styles that designer creates. The designer page should also have a few high quality photos.

Some jewelers will link a designer line page to the designer's website, but in the past two days we've given you plenty of reasons why that's a bad idea.

Some time in 2008 we started seeing internet savvy designers create stand alone microsites that could be added to a jeweler's website. In this context we're...
VIEW FULL GOLD NUGGET


AT: 04/10/2012 11:41:07 PM   0 COMMENTS
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