Back when jWAG was formed in 2010, the common mantra touted by many online marketers was that "the money is in the list." The list, at the time, was a reference to the number of people on your email list. Since then, we now have the ability to reach customers through many other list methods, including Facebook retargeting lists, Google AdWords remarketing lists, and even push notifications through custom apps that people download. So many online marketing opportunities exist now tha... VIEW FULL GOLD NUGGET
The term Big Data is one of the internet's latest buzz words that everyone is talking about but no one seems to know what it is, why they should care about it, how to collect it, or how to use it.
Put simply, Big Data is the collection of massive amounts of demographic and tracking information you gather about your customers. Once gathered, you then churn that information into reports that help you better plan future marketing and provide interesting insights ... VIEW FULL GOLD NUGGET
The truth of the matter is that your business will never survive without some type of marketing. Word of mouth marketing is not enough anymore to support your business. Simple posts to social media and meager ads in community newspapers won't support your overhead, or even put food on your table.
I'm one of those people. I admit it... I don't turn my cell phone off in a movie theater.
It's not that I want to be rude; I do put it on silent; but I have to keep the vibrate setting on. The nature of my job is such that I'm always on call to monitor a few very important websites for a few of my clients. So I can't be out of touch from those computers and servers. In fact, the only times I'm unplugged is when I'm at 38,000 over the Atlantic. WiFi isn't available on the transatlantic f... VIEW FULL GOLD NUGGET
I remember back in the late 1990s when I was helping people set up their first email addresses and told them that email would eventually be more important than their telephone number. Since then, the internet evolved in ways we never imagined and, although email didn't cause telephone obsolescence, some say that both methods of communication are going away.
I've been online since 1988 and I began programming websites professionally in 1994. With 34 years experience online, you certainly can say I'm one of the internet "old timers." In the mid 1990s, we had no idea how the internet would transform the world. Indeed, just watch any sci-fi movie from the early 90s and you'll see how their portrayals of the future completely lack the everyday technology we take for granted today.
Prior to computers and sophisticated tracking methods, it was difficult to organize your customers into groups. With the advent of computers and the internet it's much easier to group your customers and target your marketing, but most people incorrectly assume that only your internet advertising can be specifically segmented and targets.
In the last 3 Daily Golden Nuggets, I provided ideas on how you could use segmentation to increase the response rates of your traditional media in hopes that I could dispel the myth that segmentation is only for digital advertising. In today's Nugget I'll briefly explain the idea of "Search Engine Marketing" (SEM) and why so many online marketing guys use it as one of their buzz words.
Let me first give you an overview of what Search Engine Marketing is... It's basically the overall catc... VIEW FULL GOLD NUGGET
This is the 3rd Daily Golden Nugget in my series on Segmentation and understanding how to better target your customers. In this Nugget I'll explain how you can organize your previous customers and target them through emails.
To start with you will need to run a customer report from your point of sale software. Specifically you want to see your customers listed by the product type that they purchased. The date range of the report should be at least 12 months, but you will have more options in the next step with a repo... VIEW FULL GOLD NUGGET
Today's Daily Golden Nugget is deviating a little from my normal internet related discussions and instead touching on some traditional methods of advertising. This is the second in a multi- part Nugget series that explains how to segment your customers into groups and then create targeted advertising for that group.
In later Nuggets I'll explain how to target new customers through specific, segmented Search Engine Marketing (SEM) and existing customers through direct mail and email. But before we get to that, I need to review some methods of analyzing your previous customer sales and demographi... VIEW FULL GOLD NUGGET
As a small business owner, it's often difficult to balance your time between helping customers, managing your books, and building your business. There are a lot of tasks that small business owners must handle and none of them are more important than the other.
Marketing and advertising together are some of those necessary tasks that you have to spend time and money on; otherwise you will never grow your business. I was first introduced to the idea of advertising and marketing by my father back when I was a teena... VIEW FULL GOLD NUGGET
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